Haapio Creative

04/05/2026

Pattern design is the art of translating layered stories and atmosphere into form, rhythm, material, and colour. Here is a glimpse into the process sketches of the Queen Cobra wallcovering.

This strong-willed creature began as something far more winding and untamed, even though the intention was to capture a more poised and dignified presence. It took many rounds of sketching and dozens of iterations before the form settled into its current, more majestic expression.

Cut and composed from woven cane panels in diverse colours, the pattern is produced by Arte as part of the Memento Moooi wallcovering collection by . It can be seen in the wild, among others, at Hotel Bristol in Belgrade.

30/04/2026

One of my personal favourites in the collection is the Cloistered Dove pattern, where the concept story unfolds on multiple levels.

Composed of small, mosaic-like fragments reminiscent of broken bird eggshells, the pattern traces stylised footsteps, as if a dove is quietly on its way somewhere. At the same time, the overall impression remains that of a classical mosaic, where sandy matte and glossy stone surfaces softly alternate.

29/04/2026

After over a year of working on this ceramic tile collection for and , I’m happy to share that it is now available through ABK retailers and the brands’ own stores.

Beautiful to see these birds finally fly from the nest. Let them find their way into soft, atmospheric spaces.

11/01/2026

PHOENIX OF INNER FIGHT

The Phoenix of Inner Fight nests between the ease and the weight of creativity. It moves gently through clouds and mental calm, while carrying the heavy vines of struggle, doubt, and insecurity that every creative process holds. It longs to rise freely, yet fears flying too boldly — of becoming too much.

As a Totem, it reminds us that creativity grows not only from pleasure, but from the strength to carry what is heavy and uncertain — and to keep flying gently forward, even against the wind.

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The Totem series, initiated in 2025, is a collection of personal illustration experiments translated into rug designs. As statement rugs or bespoke floor pieces, the animals act as protectors and symbols of luck, transforming interiors into spaces of layered storytelling and meaning.

31/12/2025

17/01/2025

The Memento Moooi Medley pattern debuted at Salone del Mobile 2022 in Milan, showcased in Moooi’s showroom alongside the Memento Moooi wallcovering collection, designed in collaboration with Belgian wallpaper specialist Arte. The Medley was prominently featured on showroom surfaces, including wall-to-wall broadloom by Moooi Carpets.

Still so happy and proud to have been part of this collection, bringing Moooi’s vision of whimsical little creatures to life!
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16/01/2025

The Memento Moooi Medley pattern blends graphic and painterly hand-drawn plants and clouds with century-old, vintage botanical illustrations, insects, and Moooi’s signature animal designs.
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15/01/2025

Memento Moooi Medley is one of the signature artworks we created for the Memento Moooi wallcovering collection, launched in 2022 by Moooi. The pattern was later adapted across various company products, from carpets and broadlooms to stationery, gift items, animations, and web assets.

Today, the animals depicted in the design's dreamy landscape continue their celestial life among soft clouds and multi-layered plants.
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05/01/2025

Floral reefs of Mnemba

24/12/2024

Wishing everyone a magical Christmas!
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