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LUEUR LUEUR luxury artwear - where art is worn, and dreams are lived ☁️

antwerp

16/10/2026

taking you with us through a day in a city that wakes up before you do

seeing Cairo through the eyes of a rêveur

where every corner has its own story

sometimes somewhere between the chaos, you find a way to escape it

where most dreams are built by hand

letting the city choose the next stop

and when the sun goes down, Cairo is only getting started…

A friend of the brand since almost the beginning. A true day one 💙Ibrahim Sadiq has always embodied what LUEUR stands fo...
04/10/2026

A friend of the brand since almost the beginning. A true day one 💙

Ibrahim Sadiq has always embodied what LUEUR stands for: dreaming beyond where you are, trusting your path, and having the courage to chase what’s next.

A true rêveur, now stepping into the next chapter of his career with Colorado Rapids.

We’re proud to have witnessed part of the journey and wish him nothing but success in what comes next. Keep dreaming, keep inspiring, and keep showing others what can happen when you choose to pursue your dreams 💭

linkedin me vs instagram me 🫡Egyptian Heritage ‘26 by LUEUR | pour les rêveurs ~ للحالمين
20/09/2026

linkedin me vs instagram me 🫡

Egyptian Heritage ‘26 by LUEUR | pour les rêveurs ~ للحالمين

the city moves fast outside… in here, time forgets itself 🕰️ Egyptian Heritage ‘26 by LUEUR | pour les rêveurs ~ للحالمي...
17/09/2026

the city moves fast outside… in here, time forgets itself 🕰️

Egyptian Heritage ‘26 by LUEUR | pour les rêveurs ~ للحالمين

been coming here since before any of this, unc still charges me the same price cuz we cool like that 🤝🏽Egyptian Heritage...
14/09/2026

been coming here since before any of this, unc still charges me the same price cuz we cool like that 🤝🏽

Egyptian Heritage ‘26 by LUEUR | pour les rêveurs ~ للحالمين

12/09/2026

Cairo doesn’t hand anything to anyone.

But every morning, before the city even finds its voice, he’s already up. Already moving. Pushing his body on the rooftop while the satellite dishes watch over him and the skyline slowly wakes. The heat doesn’t stop him. Nothing does.

He steps into the barbershop. Not just for the cut, but for the ritual. The mirror, the hands, the quiet moment of becoming. Then the ahwa, a newspaper, a sh**ha and tea going cold on the table. He sits with his thoughts the way Cairo men have for generations. Unhurried. Certain.

Then he steps back into the madness. The streets are full of vendors, buses, noise, life stacked on top of life. He doesn’t flinch. He moves through it the way dreamers do. Like he belongs to it and is bigger than it at the same time.

Driving a tuk-tuk through the city. The streets blurring past. Somewhere he’s going. He always is.
This is what it looks like to carry a dream in a city that never stops moving.

Egyptian Heritage by LUEUR® ‘26

A dreamer with a sound of his own 💙Amsterdam-born artist, producer and DJ Lucky Jones has built his path around one thin...
17/08/2026

A dreamer with a sound of his own 💙

Amsterdam-born artist, producer and DJ Lucky Jones has built his path around one thing: sharing his love for music with the world. From winning the FunX DJ Battle to becoming a familiar name on the airwaves and festival stages, his story is one of passion turned into purpose.

Proud to have styled Lucky Jones | DJ Skills & Strategy in the unreleased Cloudy Monogram Tracksuit for Latin Village ’26 at FunX Main Stage.

Photos and videography by MORSAL 🌹

12/08/2026

elle était là depuis le début.

it was there all along.

lueur® whispers of the desert ‘26

The curtains close on this season.The next one is already being written.The dream continues in ss26.LUEUR® Prêt-a-Porter...
28/06/2026

The curtains close on this season.

The next one is already being written.

The dream continues in ss26.

LUEUR® Prêt-a-Porter.

The last pieces. No more restocks. Miss it now, miss it forever.LUEUR® Prêt-a-Porter ‘26
22/06/2026

The last pieces. No more restocks.

Miss it now, miss it forever.

LUEUR® Prêt-a-Porter ‘26

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Amsterdam

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