The House of Denim

24/11/2015

The global CEO's of Tommy Hilfiger, Daniel Grieder and Steve Shiffman of Calvin Klein visiting the home of House of Denim | Denim City in the Hallen James Veenhoff

08/10/2015

Global Denim Awards, made possible by e3, will return to Amsterdam on 29th October! Follow Global Denim Awards and stay posted about participating denim mills, designers & jury! Read all about it in the press release http://bit.ly/1LBDNTE

05/09/2015

“Atelier, innovatielab, school en kenniscentrum ineen: dat is Denim City in Amsterdam. Nu nog uniek in de wereld, maar als het aan de oprichters ligt, volgen Istanbul, Tokio en Los Angeles snel.”
Dank !
http://bit.ly/1Ux2Tlq

27/08/2015

Jean School students introduction and masterclass Denim City Amsterdam with the House of Denim founders James Veenhoff & Mariette Hoitink and co-founder of Tenue de Nîmes Menno van Meurs

06/08/2015

The after-movie of the show of Jean School graduate Soufyan Benrhziyel, check it out!

20/07/2015

Congrats to Jeanschool graduate Soufyan Benrhziyel, for winning a trip to San Fransico! Made possible by Levi's

De Nederlandse student Soufyan Benrhziyel heeft een prijs van Levi's gewonnen. Het jeansmerk was aanwezig bij de diploma-uitreiking van de Jean School in Amsterdam, om het eindexamenwerk van de afstuderende denim developers te beoordelen. Benrhziy

20/07/2015

Thank you Jeans Cult for this style!

18/06/2015

Last week the one and only Suzy Menkes visited Denim City! Together with her right hand Natasha Cowan, They were given a two hour tour by House of Denim's Mariette Hoitink

02/06/2015

Last week, Mariette gave a presentation about the House of Denim and the mission "Towards a brighter blue" for the marketing team of Bijenkorf.
Ofcourse in the inspirational setting of Denim City!

29/05/2015

"Mariette Hoitink today spends her days running HTNK, her eponymous fashion recruitment and consultancy, and her spare time running House of Denim, the non-profit foundation she created with local marketeer James Veenhoff to promote what she sees as Holland’s greatest contribution to the fashion world: blue jeans. This is more than an ephemeral ideology. House of Denim founded Denim City – a business and design center in Amsterdam’s old food halls (a la London’s Covent Garden) devoted exclusively to the fashion and sustainability of, basically, blue jeans. The organization has just completed its second annual “Denim Days” fashion event and is active in recruiting fashion business to the city."

thank you Forbes

You don’t see many leopard-skin coats around these days, or handbags festooned with peacock feathers. The voices of environmentalists and animal rights activists have been heeded by fashion industry leaders and are having an impact on the world of luxury fashion. Now those voices are moving down the…

06/05/2015

Thanks The Minimalista for your coverage of The Kingpins Show during Amsterdam Denim Days"What we want is a denim world that is brighter, smarter and more beautiful than it is right now" - Mariette Hoitink of House of Denim & HTNK fashion recruitment & consultancy

Denim is democracy in Fashion. We take you at the trade show Kingpins that was hosted during the last edition of Amsterdam Denim Days.

30/04/2015

The new Denim City website is online! http://denimcity.org/

The Denim City workshop is a fully-equipped production facility, featuring an extensive fabric archive of over 50 denims, cutting tables, pattern cutting tables and ‘Global’ brand sewing machines: exactly the type of opportunity our industry needs to train a new generation of bright blue talent.