Najdo Sanja Najdo is a graduated student at the Gerrit Rietveld Academy, Amsterdam . Department designLAB

First interview published in my home country
28/02/2015

First interview published in my home country

Активистот за социјален дизајн, дизајнерот Виктор Папанек, уште во 70-тите ќе го спореди дизајнот со најмоќната алатка со која човекот ги обликува предметите и средината, а преку тоа општеството и себеси. Како еден од првите активисти за социјален дизајн, Папанек испраќа порака до дизајнерите дека е…

illustration by Fleur Thiohttp://fleurthio.blogspot.nl/
02/07/2014

illustration by Fleur Thio
http://fleurthio.blogspot.nl/

IN.DEPENDENCE is a collection of slightly altered everyday objects that aim to start a dialog about our relationship with smart phones, and how they have affected our environment.

The classic “THONET” chair collection, stands as a statement of how the phone has become an extension of our body.

Smart phones are undeniably becoming more than a pure convenience or luxury. They have become a necessity in our everyday life, helping people and places be more connected than ever before. Ironically, it seems these devices are simultaneously achieving the opposite.
IN.DEPENDENCE showcases the absurdity of the omnipresence of phones in different situations, and how their ubiquitousness can be unethical and even dangerous. At the same time, it suggests possible ways of readjusting social habits to encourage people to leave their phones and reconnect.
The project is a follow up to the thesis “Digital intervention in social interaction - the impact of technology on social behaviour and interaction” - an in-depth research about how technological developments have played a great role in shaping humanity and its relationship with the environment.

Graduation project by Sanja Najdovska

Gerrit Rietveld Academy
designLAB
Amsterdam, Netherlands

photo by Amanda van Slotenhttp://www.amandavansloten.com/
28/06/2014

photo by Amanda van Sloten
http://www.amandavansloten.com/

IN.DEPENDENCE is a collection of slightly altered everyday objects that aim to start a dialog about our relationship with smart phones, and how they have affected our environment.

The classic “THONET” chair collection, stands as a statement of how the phone has become an extension of our body.

Smart phones are undeniably becoming more than a pure convenience or luxury. They have become a necessity in our everyday life, helping people and places be more connected than ever before. Ironically, it seems these devices are simultaneously achieving the opposite.
IN.DEPENDENCE showcases the absurdity of the omnipresence of phones in different situations, and how their ubiquitousness can be unethical and even dangerous. At the same time, it suggests possible ways of readjusting social habits to encourage people to leave their phones and reconnect.
The project is a follow up to the thesis “Digital intervention in social interaction - the impact of technology on social behaviour and interaction” - an in-depth research about how technological developments have played a great role in shaping humanity and its relationship with the environment.

Graduation project by Sanja Najdovska

Gerrit Rietveld Academy
designLAB
Amsterdam, Netherlands

RE / CONNECT is a project addressing a problem of modern society. The omnipresence of, and the constant availability thr...
11/05/2014

RE / CONNECT is a project addressing a problem of modern society. The omnipresence of, and the constant availability through mobile phones is heavily impacting human behavior. As this technology redefines how people communicate with each other, it is essential for us to consciously adjust the etiquette of how to use phones in situations where physical interaction takes place. The research of this project resulted in an interactive table that encourages people to reconnect with each other.

*This project was part of the What Design Can Do 2014 symposium in collaboration with designLAB department - Gerrit Rietveld Academy - designLAB

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