12/08/2026
Today’s the day. PPWR applies across the EU, and we’ll admit we’re a bit more excited than a packaging regulation strictly warrants. The reason is simple: it pushes the whole market toward proof and documentation, which happens to be the thing we’re built around.
Quick honest note on what actually changed though, because there’s been a lot of blur this week. Today isn’t about hitting recycled content targets, those come later this decade. What applies now is the documentation layer. Conformity paperwork for each packaging type, clarity on which role you hold, substance rules on food-contact packaging, and the minimisation requirements.
Which is really the whole shift in one line. It’s less about what your packaging is, and more about whether you can produce the paperwork that proves it. And most of that evidence sits with your supplier, not with you, so if this week turned into a scramble to find out what they can actually document, you’re in very good company.
Genuine question for anyone in the thick of it: what’s been the trickiest part to get ready for? Guide’s in our bio if you need it.
