14/06/2026
When designing the Eat My Dust capsule, we looked straight to the San Leone sunset. We wanted to capture the raw, unforgiving beauty of the desert and engineer it into our most advanced racing gear.
This collection is a wearable narrative of the badlands. The design palette is a direct translation of the exact elements you conquer: deep ochres drawn from the baked earth, dusty sands pulled from the dry riverbeds, and sharp shadows that follow you as daylight fades and the real race begins.
You don't just run through the desert. You wear it.
Wherever you race, we support you.
Discover the design here: https://bit.ly/4sa76lK
Photos - Victor Perez
Wherever you race, we support you.