27/03/2026
At PERFORMANCE DAYS in Munich, we had many strong conversations about reborn and Aclima’s work with circular wool. What stood out was the clear difference between talking about circularity – and actually doing it, over time and at scale.
reborn is not a one-off project or a communication exercise. It is a long-term initiative, rooted in Aclima’s history, identity and way of working. By allowing it to develop on its own terms, rather than forcing it into conventional collection planning, we have been able to create products that are developed, produced and available on the market.
In the panel discussion “Wool in the Circular Economy”, our Senior Designer and Product Developer, Gjøril Bjercke Sæther, shared experiences from working with circular wool across the value chain – and what it takes to make circular solutions function in real life, not just in theory.
For us, this is about responsibility, long-term thinking and respect for the materials we work with – and about proving that circular wool can be functional, commercial and scalable when you are willing to do the work over time.
