Novooi represents a new generation of upcoming and established Norwegian artisans. The name itself pays homage to the Art Nouveau movement, meaning newly arrived. Novooi is an agency and shop for discovering contemporary Norwegian design and craft. We curate exhibitions and interior spaces, offering you an authentic and enriching encounter with Norwegian culture. Our shop is a destination for disc
overing the best of contemporary and sustainable craft from Norway. Novooi offers curatorial design services for interior spaces, exhibitions and editorial content. Together with our network of interior architects and creatives, we curate conceptual spaces for brands, hotels, offices and cultural institutions. Our collection includes furniture, lighting, textiles, ceramics and art made by established and emerging artisans across Norway. Everything at Novooi is ordered directly from our artisans and manufacturers, resulting in zero warehouse storage and a reduced carbon footprint. Novooi is founded by creative director and designer Lillian Ayla Ersoy.
