A Norwegian Industrial designer with a successful background from international brands such as Stokke and Helly Hansen, the latter where he developed their latest freeride concept, concluding the most award-winning product in the history of the brand. At SERAC, we see our outerwear as an important representation of the way we think about clothing - a belief in favour of reducing consumption and le
arning to care more deeply for the things that surround us. We strive to deliver versatile, honest and highly useful products that will increase in value over time. With the world’s first fully washable and waterproof 3L waxed cotton, a Serac inevitably accumulates character over time, and ages like a leather with wear to yield the garment unique to the individual wearer. The outer fabric is perfectly aligned with the moisture resistant and quick dry Primaloft Gold Down Blend insulation. Continuously working on new designs, constantly improving on our process and product decisions we are dedicated to ensure our products will not become obsolete or fall out of fashion. Outerwear designed and developed by SERAC shall endure the test of time and be something that you will return to again and again to cover your everyday life.
