13/08/2026
Our founder, Nimsdai Purja, had many roles at the Nimsdai Store: ground-breaking mountaineer, product designer, marketeer, brand ambassador and visionary entrepreneur. But above all, he was the voice of our community.
What began in 2019 with a small collection of tees and caps created to support Project Possible grew into something much bigger.
Nimsdai wanted to take everything he had learned in the world’s harshest environments and use that experience to create products people could truly depend on. Everything he created had to meet one simple standard: if it wasn’t good enough for Nims to wear himself, it wasn’t good enough for the community.
We are heartbroken by his loss, and we will mourn Nimsdai for a long time. But we will not give up on his mission.
His courage, determination, belief in the impossible and refusal to give up will remain at the heart of everything we do. There is still so much of his vision to realise, and we are more determined than ever to honour what he started and carry it forward.
His journey does not end here. His mission lives on through all of us who believe the impossible is there to be challenged.
Read our full tribute to Nimsdai on our website.
“Giving up is not in the blood, Sir.”
