OdeloLabel

OdeloLabel FOREIGN EYES COLLECTION OUT SOON ! FOLLOW OUR IG FOR MORE.

28/01/2022

ODELO SUMMER 21/22 PLAYLIST NOW AVAILABLE ON !!

We hope everyone’s enjoying this lovely weather and getting out as much as possible (We’ve been doing the same - hence our social media hiatus lol). Having sold out our “BLOOM” T-Shirt, we’re prepping up for the next addition of our Summer 21/22 releases. In the mean time, we’ve curated a playlist for you to enjoy on your summer endeavours as the season progresses. Hit the link in our bio and blast it wherever you may be (even at work, or just pull a sicky n go catch some sun). ENJOY. MUCH MORE COMING SOON! 🖤🤍

28/12/2021

The “BLOOM” T-Shirt; Now available for purchase at odelolabel.com (Link in bio).

The “BLOOM” T-Shirt marks the start of our Summer 21/22 releases. Cut & Sew and made from 100% cotton, it’s the only T-Shirt you’ll need for the summer season.

LIMITED STOCKS SO ACT QUICK!

24/12/2021

SUMMER 21/22 GIVEAWAY !

WIN our new “BLOOM” T-Shirt ahead of its release (Dec 29th).

The rules are simple:

- FOLLOW & LIKE THIS POST
- TAG 2 FRIENDS IN THE COMMENTS
- SHARE THIS POST TO YOUR STORY (EXTRA ENTRY)

The winner will be selected on December 28th - GOOD LUCK! 🤍🖤

TRACK: KEEP IT DXY -

Our “BLOOM” T-Shirt will be made available on December 29th 10:00am (NZST) via odelolabel.comThis will also mark the sta...
22/12/2021

Our “BLOOM” T-Shirt will be made available on December 29th 10:00am (NZST) via odelolabel.com

This will also mark the start of our Summer 21/22 releases !

TAG SOMEONE YOU THINK NEEDS THIS! ⬇️
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A look at the first release under ‘Summer 21/22’. Commencing very soon ..COMMENT IF YOU WANT IT ! ⁣⁣⁣⁣                  ...
13/12/2021

A look at the first release under ‘Summer 21/22’. Commencing very soon ..

COMMENT IF YOU WANT IT !
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03/12/2021

Summer 21/22 - Commencing soon.

Rather than being a whole collection, “Summer 21/22” will be a series of releases over Aotearoa’s Summer season - The first of which will be coming shortly.

We’re over the moon to be back in motion, and can’t wait for you guys to experience what’s to come. More on this VERY soon.

- odelo

The Atelier
23/10/2021

The Atelier

Raf Simons - ReduxThe ‘Raf Simons Redux’ covers the first decade of Raf’s work, spanning from 1995 - 2005. Without a dou...
20/10/2021

Raf Simons - Redux

The ‘Raf Simons Redux’ covers the first decade of Raf’s work, spanning from 1995 - 2005. Without a doubt, this time period is where Raf conceived some of his brands most memorable and iconic collections/shows.

Born in Nerpelt, Belgium, Raf didn’t initially think fashion was his calling. “As a student I always thought that fashion was a bit superficial, all glitz and glamour…” Raf said in an interview. It wasn’t until he attended an early Maison Margiela show that his views changed; ”…but this show changed everything for me. I walked out of it and I thought, That’s what I’m going to do. That show is the reason I became a fashion designer”.

From the earliest days of Raf Simons, the driving influences and messages behind his work has been intertwined with youth/teenage culture. The rebellious and unlawful nature of youth is greatly reflected in Raf’s early collections, and still remains a very prominent theme is his more recent work.

Raf’s influence in todays fashion/pop culture is very apparent. With references in hip-hop and an endless list of celebrity cliental, Raf has engrained himself and his brand as an absolute powerhouse.

These slides are just a few examples of his work from his debut decade in the industry, and really highlight the influences both behind and what would foreshadow his own work and the culture he would later create.

source - archvied.co

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First the beans, now the bags…☕️🌍Coming soon. The coffee bags are courtesy of Thomas’ cup (Best Coffee in Titirangi) - a...
18/10/2021

First the beans, now the bags…☕️🌍

Coming soon.

The coffee bags are courtesy of Thomas’ cup (Best Coffee in Titirangi) - all procedures are donated to

Gavin Watson - RAVING 89’In the late 1980s, a movement driven by the dancing youth and explosive “acid house” music took...
11/10/2021

Gavin Watson - RAVING 89’

In the late 1980s, a movement driven by the dancing youth and explosive “acid house” music took the UK by storm. Given this took place long before the age of social media, these ‘raves’ started out as a word-of-mouth sort of deal - if you knew about them, you had been ‘initiated’ into the circle.

Pirate radio stations, phone calls and flyers were the only way to know where and when they were taking place; Empty warehouses, small abandoned towns, fields etc were the venues that people packed out and danced for 12 + hours.

While the people at these energetic epicentres had some assistance in maintaining their high intensity spirit (wink*), they had ultimately come together to celebrate a new movement of freedom that was unfolding. Photographer Gavin Watson, who captured the early acid house era, said: “It was totally fresh, it blew us away. It was a real force in the country, like a revolution.”

While these events mainly promoted the free loving spirit (similar to the ‘hippie’ movement in the late 1960’s - Hence it being dubbed the “second” summer of love), the authorities weren’t having a BAR of it. People were arrested, attacked and charged for dancing in an empty field in the middle of England…But these people fought back.

“Everyone who was anybody was involved. It was important—we marched in London and changed the licensing laws. If it had been a purely working class thing they would have stomped on us, they would have trodden us into the fu***ng ground. But it wasn’t, there were middle-class people and even fu***ng lords going to these raves. Everyone was involved, they couldn’t stop it. The police just didn’t understand it. They had never had to deal with hundreds of people having a good time in a field.” - Gavin stated.

The following slides are a small sample of images in Gavins book “RAVING 89’”, that showcases this golden age of illegal raves.

SOURCES:

Photographs & Info: gavinwatsonarchive.com/raving89

Our first attempt at creating a natural fabric dye. Using coffee grinds to achieve this natural brown tone, we’re pretty...
06/10/2021

Our first attempt at creating a natural fabric dye.

Using coffee grinds to achieve this natural brown tone, we’re pretty stoked on the results; given it’s our first attempt! We used natural 100% cotton - The photos show the dyed and un-dyed fabric in contrast. The whole process took around 5 hours.

What garments do you want to see us use these dye techniques on?

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