LELA JACOBS

LELA JACOBS The label values high quality fabrics, locally well-made garments, accessories and unique exploratory thinking.

Shop - www.thekeep.co.nz

NZ based fashion designer Lela Jacobs' inspiration comes from the personal rather than the public domain, creating timeless garments, each with a story. The designs intend to be thought provoking, versatile and highly wearable through inquisitive, challenging, technical pattern making and experimental silhouettes. These are executed in luxurious and high-end fabrics valu

ed for their quality, finish and durability throughout the garment life cycle. This is evident from the selection of opulent natural materials such as silks, cottons, leather, bamboo, linen and merino. Supporting the local economy is an integral part of the brands values favoring local manufacturers, hand knitters and collaborations with craft-persons and artisans. The brand is growing rapidly with a strong list of exclusive stockists nationwide. It currently holds several international accounts and is ready to respond to increasing offshore attention from buyers and media alike. Inspirational influences include a multitude of cross cultural references and collaborations with local and international artists from a diverse range of mediums. The brand values its relationships with established and emerging creatives, and enjoys nurturing and supporting their talents through recognition, mentoring and collaboration.

Riders on the Storm, 2013.Long before COLLAR, the collar was already finding its way into the work.An exploration of the...
16/07/2026

Riders on the Storm, 2013.

Long before COLLAR, the collar was already finding its way into the work.

An exploration of the collar as garment and gesture—where clothing becomes sculpture, and adornment becomes a language of its own.

From the Lela Jacobs archive.

COLLAR — presented by THE KEEP during New Zealand Fashion Week Presented by Giltrap Group .
Tickets via the link in bio.

Some pieces are worn.Some become part of who we are.‘Parts Of’ explored the collar as both garment and gesture.A collabo...
12/07/2026

Some pieces are worn.
Some become part of who we are.

‘Parts Of’ explored the collar as both garment and gesture.

A collaboration by Lela Jacobs and Shin Hyunmu .

Featuring ningyi_hu and Yuyi Hu .

Shared as part of the wider conversation around COLLAR — a collective exhibition presented by THE KEEP during New Zealand Fashion Week Presented by Giltrap Group .

Tickets via the link in bio.

COLLARAn exhibition of bespoke collars by makers’ hands from across Aotearoa.Presented by THE KEEP during New Zealand Fa...
07/07/2026

COLLAR

An exhibition of bespoke collars by makers’ hands from across Aotearoa.

Presented by THE KEEP during New Zealand Fashion Week Presented by Giltrap Group , COLLAR brings together an invited group of artists and makers, each responding to the collar as both object and adornment.

Personally conceived and made by hand, every piece reflects an individual practice while contributing to a shared portrait of contemporary making in Aotearoa.

Suspended together as a single installation, the exhibition reveals a rich conversation between material, process and form—celebrating the enduring value of craftsmanship and the quiet poetry of objects made by hand.

Join us for one evening only.

A complimentary drink will be offered on arrival.

Wednesday 19 August
5.30–8.00pm

HARDcore
510 Karangahape Road
Auckland CBD
Located next door to The Keep.

Tickets via the link in our bio.

Little luxuries. Winter companions.The pieces you reach for without thinking.A beanie pulled low.A scarf wrapped high.A ...
06/07/2026

Little luxuries. Winter companions.

The pieces you reach for without thinking.

A beanie pulled low.
A scarf wrapped high.
A hood against the wind.
Soft socks for slow mornings.
The smallest layers often become the most treasured.

Stay cosy, friends.

LJ Possum

A study in softness.Crafted in silk, the Pierrot Shirt balances volume with fluidity, creating a silhouette that feels b...
01/07/2026

A study in softness.

Crafted in silk, the Pierrot Shirt balances volume with fluidity, creating a silhouette that feels both timeless and quietly unexpected.

Seen at Parade, where every look tells part of the story.

Available now at THE KEEP
and online.

Aria in the Lollies Jacket.Soft structure.Burnished earth tones.Silk that shifts with every step.Captured by Kirsty Came...
24/06/2026

Aria in the Lollies Jacket.

Soft structure.
Burnished earth tones.
Silk that shifts with every step.

Captured by Kirsty Cameron / Godmother @ Hamish Donald Steptoe

The U Arms.For those moments when a sweater feels like too much and warmth feels necessary.Possum, silk, and merino.Soft...
16/06/2026

The U Arms.

For those moments when a sweater feels like too much and warmth feels necessary.

Possum, silk, and merino.

Soft.
Light.
Ridiculously comforting.

LJ Possum

The U Duster.Generous.Weightless.Unapologetically luxurious.Crafted from possum, silk, and merino, it holds warmth close...
10/06/2026

The U Duster.

Generous.
Weightless.
Unapologetically luxurious.

Crafted from possum, silk, and merino, it holds warmth close while remaining impossibly light.

A piece designed not for occasions, but for living in.

Black.
Lavender.
Natural.
Azure.

LJ Possum

Lollies.Soft structure.Painted by hand.Each piece carries its own markings — part garment, part memory, part daydream.LJ...
08/06/2026

Lollies.

Soft structure.
Painted by hand.

Each piece carries its own markings — part garment, part memory, part daydream.

LJ Lollies.

Neck piece by

Lollies.The collection moves between strength and playfulness — part daydream, part protection.Images  captured by &
03/06/2026

Lollies.

The collection moves between strength and playfulness — part daydream, part protection.

Images captured by

&

Address

504 Karangahape Road
Auckland
1010

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