What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm Sunday 10am - 5pm

Tuesday Label

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Tuesday Label

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A premium, NZ boutique fashion brand known for our elevated everyday dresses & affordable luxury. Shop worldwide online or in-store at 170 Ponsonby Road. x

https://www.tuesdaylabel.com Every woman understands the power of a great dress: when we look good, we feel good. So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter. With Tuesday Label, my desire is to transcend night and day, summer and winter, work and play - to create a versatile wardrobe that works wherever we go, so we can feel good wherever we go. The same dress can be worn with heels to work, with boots for date-night, with sneakers on the weekend, with sandals on holiday. I want to throw out the window the traditional limitations that hold us back, and rise above the labels we unwittingly give ourselves: student; career woman; wife; mum; grandmother... And say, you deserve to feel good - wear the pretty dress! So I design Tuesday Label to be centred around great dresses. Different shapes for different bodies, but each style is consistently feminine. From the fabrics to the colour, feeling good is at the heart of every design. I have lived and breathed fashion my whole life. I grew up in a small rural town surrounded by my large, blended family and menagerie of animals. I worked in my parents’ clothing manufacturing business after school, in the holidays, and through out university. I literally learnt from the ground up - I swept the floors, drove the delivery van, and burnt myself on the presses. My heart-felt love for fashion has grown a career spanning 20 years, buying and presenting ranges to major chain stores, managing large production runs and sourcing international brands for independent boutiques. So now, as I present to you my own small considered range, I know that the real difference is in how it makes you FEEL. Tuesday Label is for the soft-hearted and the strong-minded. For women to feel beautiful, EVERY DAY. Because wearing nice things is a part of our daily self-care.

28/10/2026

Spellbound on the runway at last week ✨

Shop the looks straight from the runway at the link in bio x

27/10/2026

Shop Biddie's Outfit of the Day, featuring our best-selling Utility Pants, in-store and online now x

25/10/2026

Back by popular demand. Our Utility Pants return in timeless Navy, following the sell-out success of our original Dark Tan colourway. A classic worth coming back to ✨

23/10/2026

Chapter Three is here 💙
We're so so excited to share these beautiful pieces with you.
Shop via the link in bio or come and visit us in-store x

22/10/2026

Spellbound Chapter Three is here ✨
Shop here: https://www.tuesdaylabel.com/collections/ss26-chapter-three

22/10/2026

Labour Weekend Store Hours ✨
We're open on Saturday & Sunday from 10am to 5pm.
We're closed on Monday and will be back open on Tuesday at 10am 🤍

21/10/2026

NEW. IS. COMING. 🤍
Your first look at Spellbound Chapter Three is here 💙
Preview the collection via the link in bio 💌

Arriving Friday 23rd October at 9am x

19/10/2026

Putting the finishing touches on Spellbound Chapter Three ✨
She'll be here before you know it x

18/10/2026

NEW. IS. COMING. 💌

Spellbound, Chapter Three is coming soon x

16/10/2026

A print made for slow afternoons, sunny streets and everywhere in between 🤎

The Peyton Dress in Choc Geo, out and about in London.

Address

170 Ponsonby Road, Ponsonby
Auckland
1011

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm
Sunday	10am - 5pm

Telephone

+6421428105

Website

https://www.tuesdaylabel.com/

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