Tuesday Label

Tuesday Label A premium, NZ boutique fashion brand known for our elevated everyday dresses & affordable luxury. Shop worldwide online or in-store at 170 Ponsonby Road. x
(1)

https://www.tuesdaylabel.com Every woman understands the power of a great dress: when we look good, we feel good. So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter.

With Tuesday Label, my desire is to transcend night and day, summer and winter, work and play - to create a versatile wardrobe that works wherever we go, so we can feel good wherever we go. The same dress can be worn with heels to work, with boots for date-night, with sneakers on the weekend, with sandals on holiday. I want to throw out the window the traditional limitations that hold us back, and rise above the labels we unwittingly give ourselves: student; career woman; wife; mum; grandmother... And say, you deserve to feel good - wear the pretty dress! So I design Tuesday Label to be centred around great dresses. Different shapes for different bodies, but each style is consistently feminine. From the fabrics to the colour, feeling good is at the heart of every design. I have lived and breathed fashion my whole life. I grew up in a small rural town surrounded by my large, blended family and menagerie of animals. I worked in my parents’ clothing manufacturing business after school, in the holidays, and through out university. I literally learnt from the ground up - I swept the floors, drove the delivery van, and burnt myself on the presses. My heart-felt love for fashion has grown a career spanning 20 years, buying and presenting ranges to major chain stores, managing large production runs and sourcing international brands for independent boutiques. So now, as I present to you my own small considered range, I know that the real difference is in how it makes you FEEL. Tuesday Label is for the soft-hearted and the strong-minded. For women to feel beautiful, EVERY DAY. Because wearing nice things is a part of our daily self-care.

Meet your new wardrobe hero 🖤 The Pinstripe Suit is equal parts polished and effortless.Wear it together or style separa...
14/07/2026

Meet your new wardrobe hero 🖤 The Pinstripe Suit is equal parts polished and effortless.

Wear it together or style separately for endless possibilities. Hurry ~ final sizes left x

Knits crafted for cosy mornings, busy days and everything in between 🩶Our knits always go quickly, catch the last of the...
11/07/2026

Knits crafted for cosy mornings, busy days and everything in between 🩶

Our knits always go quickly, catch the last of the bestsellers before they’re gone x

09/07/2026

The Action Vest in action 🤍
Designed to make getting dressed the easiest part of your day.

✨ Our Ponsonby store will be closed this Friday for Matariki ✨We are open 10am-5pm every other day; and online always x
07/07/2026

✨ Our Ponsonby store will be closed this Friday for Matariki ✨
We are open 10am-5pm every other day; and online always x

Blazer + denim = a pairing we’ll never get tired of ✨ Relaxed, effortless & undeniably chic.Secure yours at the link in ...
07/07/2026

Blazer + denim = a pairing we’ll never get tired of ✨ Relaxed, effortless & undeniably chic.

Secure yours at the link in bio x

A love letter to the Countryside 💌 Shop the pieces that move effortlessly from weekday to weekend at the link in bio x
04/07/2026

A love letter to the Countryside 💌

Shop the pieces that move effortlessly from weekday to weekend at the link in bio x

It’s all in the details ✨ The Action Vest is a piece you’ll fall in love with.Discover the perfect finishing touch to yo...
02/07/2026

It’s all in the details ✨ The Action Vest is a piece you’ll fall in love with.

Discover the perfect finishing touch to your wardrobe at the link in bio x

A forever favourite 🤎Rich tones, impeccable tailoring & endless styling possibilities.Meet the suit you’ll wear season a...
30/06/2026

A forever favourite 🤎
Rich tones, impeccable tailoring & endless styling possibilities.

Meet the suit you’ll wear season after season x

Head-to-toe Houndstooth - proof more can be more 🤎Layered in a look that balances statement & subtlety, as styled by Sun...
27/06/2026

Head-to-toe Houndstooth - proof more can be more 🤎

Layered in a look that balances statement & subtlety, as styled by Sunny Kaur

📸: Brand / Content photography & videography

Address

170 Ponsonby Road, Ponsonby
Auckland
1011

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+6421428105

Website

Alerts

Be the first to know and let us send you an email when Tuesday Label posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Tuesday Label:

Shortcuts

Share

Category