What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm Sunday 10am - 5pm

Tuesday Label

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New Zealand
Auckland
Tuesday Label

A premium, NZ boutique fashion brand known for our elevated everyday dresses & affordable luxury. Shop worldwide online or in-store at 170 Ponsonby Road. x

https://www.tuesdaylabel.com Every woman understands the power of a great dress: when we look good, we feel good. So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter.

With Tuesday Label, my desire is to transcend night and day, summer and winter, work and play - to create a versatile wardrobe that works wherever we go, so we can feel good wherever we go. The same dress can be worn with heels to work, with boots for date-night, with sneakers on the weekend, with sandals on holiday. I want to throw out the window the traditional limitations that hold us back, and rise above the labels we unwittingly give ourselves: student; career woman; wife; mum; grandmother... And say, you deserve to feel good - wear the pretty dress! So I design Tuesday Label to be centred around great dresses. Different shapes for different bodies, but each style is consistently feminine. From the fabrics to the colour, feeling good is at the heart of every design. I have lived and breathed fashion my whole life. I grew up in a small rural town surrounded by my large, blended family and menagerie of animals. I worked in my parents’ clothing manufacturing business after school, in the holidays, and through out university. I literally learnt from the ground up - I swept the floors, drove the delivery van, and burnt myself on the presses. My heart-felt love for fashion has grown a career spanning 20 years, buying and presenting ranges to major chain stores, managing large production runs and sourcing international brands for independent boutiques. So now, as I present to you my own small considered range, I know that the real difference is in how it makes you FEEL. Tuesday Label is for the soft-hearted and the strong-minded. For women to feel beautiful, EVERY DAY. Because wearing nice things is a part of our daily self-care.

09/09/2026

Our Countryside Archive Sale is coming to an end ✨
Don't miss out on 40% off a gorgeous range of dresses, tailored pieces and more.
Sale ends midnight on Sunday 13th September x

07/09/2026

Our best-selling Nicola Dress is back in a brand new Choc Geo print 🤎

Shop in-store and online now x

05/09/2026

Our new Agni Dress is the perfect holiday staple ✨

Shop in-store and online now x

03/09/2026

Our gorgeous Mala Dress is one of those dresses you’ll find yourself reaching for whenever you don’t know what to wear 🤍

01/09/2026

There's a little more to Spellbound Chapter One...
Meet the latest styles to land, including our stunning Gigi Top and Gwen Mini Skirt, as styled by Biddie 🤍

Shop now via the link in bio x

31/08/2026

New Suiting is here 🤍
Biddie talks us through the brand new Cloud Dancer suiting, a standout from our Spellbound collection.

Shop in-store and online now x

30/08/2026

Meet Peyton, from our new Spellbound collection 🤎
She's an easy, throw-on-and-go maxi dress with enough attitude to do all the work for you x

28/08/2026

Meet our stunning new Crescent Mini Dress ✨

Shop via the link in bio x

27/08/2026

Your favourite shirt, with a little more personality 🤎 Our Fortune Shirt is here in our brand new Choc Geo print.

Shop in-store and online now x

Address

170 Ponsonby Road, Ponsonby
Auckland
1011

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm
Sunday	10am - 5pm

Telephone

+6421428105

Website

https://www.tuesdaylabel.com/

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