If the Shoe Fits

03/09/2026

Not exactly comfortable putting myself into the spotlight like this but needed to share.

And a huge thank you to everyone, family, friends, staff and customers for supporting my little business ❤️

Shelley is the owner of If the Shoe Fits + The Loft Gore , which celebrated its second birthday this May! After a career filled with people-focused roles, Shelley took a leap of faith, backed herself and turned her love of shoes into a business of her own.

For Shelley, it’s about so much more than finding the perfect pair. It’s about great service, building genuine relationships and being part of the Gore community. She loves helping people discover that style and comfort can absolutely go hand in hand.

Her biggest lesson? You don’t have to know everything before you begin. Business is a constant learning journey, and surrounding yourself with people who encourage, challenge and believe in you makes all the difference.

Her advice to other women thinking about starting their own business is simple: believe in yourself, don’t wait for everything to be perfect, keep learning and back yourself.

15/08/2026

Experience the benefits of Afterpay Day! Enjoy 15% off all online purchases when you pay with Afterpay, today only, ends at 11.59pm

14/08/2026

Love this pop of colour.

14/08/2026

Last day today - open 10.15am to 2pm or until midnight online using code ADD20% at checkout.

13/08/2026

Friday 14 & Saturday 15 August - amazing deals to be had.

If you can't make it instore jump online, use code ADD20% at checkout and get a bargain.

12/08/2026

So much stock arriving almost daily now...bring on the sunshine!

21/07/2026

✨ GIVEAWAY TIME! ✨

Want to win TWO tickets to the Hokonui Fashion Awards this Saturday night? 👗✨

We’re giving one lucky winner the chance to bring a friend and enjoy an unforgettable night of fashion, creativity and fun! 🥂

To enter:
❤️ Like this post
📲 Follow/like our Facebook & Instagram page
👯 Tag the friend you’d bring along!

🎟️ Winner drawn tomorrow at 12pm!

Good luck! 💃✨

Tickets are for this Saturday night’s show. Winner will be contacted via this page.

18/07/2026

Did you know we sell scarves as well as shoes?
hampton is one of our all time favourites and we recently had the privilege of working with .andrewsandco and alongside Dark Hampton to create these gorgeous silk Twilly scarves for the team.

Featuring the Pioneer logo and rugby balls they are custom designed for the club, and unlike a traditional scarf can be worn lots of different ways making it a personalised statement piece for each of the players.

As go into their semi final today we wish them luck and look forward to seeing these after the game.

16/07/2026

Ends 31 July.

06/07/2026