23/08/2025
To our cherished 19Sixty6 family,
It’s with a full, tender heart that I share this news —
After years of magic, mess, and memory-making… it’s time to say goodbye to 19Sixty6.
This brand has been more than a business. It’s been my companion through the chaos and beauty of motherhood, adulthood, growth, and everything in between. Alongside packing orders and mixing potions, I’ve welcomed new family members, felt the ache of loss, faced burnout more times than I’d like to admit — and somehow, through it all, kept showing up. Not just for the brand, but for you.
We’ve had our hands in mud and our hearts cracked wide open.
We’ve celebrated small wins, big milestones, and wild dreams coming to life.
We’ve built something that became more than a shop — it became a community. A family. A safe place to land and a magical place to grow.
And for every piece of that, I am endlessly grateful.
19Sixty6 began as a seed of an idea: what if we could make childhood slower, more magical, more mindful? What if nature could guide the way? What if play could heal?
And what bloomed has exceeded every hope I had. Your support, your stories, your shared love for eco magic — it’s been a gift I’ll never be able to fully express in words.
But now, it’s time for something new.
Not because this chapter wasn’t enough — but because it shaped the next one.
We’re ready to grow again. To become something braver, wilder, deeper.
You’ll soon meet a new name, a new look, and a new wave of wonder. One that honours everything we built together, and carries it forward into something even more aligned and soul-deep.
We’re not going far. The spirit remains. The mission remains.
We’re just shedding an old skin, and stepping into something even more true.
Thank you for being part of this story.
Thank you for sharing your children, your kitchens, your magic, your time.
Thank you for showing up through the messy bits — because that’s where the most beautiful magic happened.
Goodbye, 19Sixty6.
Your roots will always hold my heart.
With love,
Amelia
Founder & Magic Maker