What are the opening hours?

Monday 9:30am - 4:30pm Tuesday 9:30am - 4:30pm Wednesday 9:30am - 4:30pm Thursday 9:30am - 4:30pm Friday 9:30am - 4:30pm Saturday 9:30am - 3pm

Taranaki Hardcore

Name: Taranaki Hardcore
Address: 454 Devon Street East, New Plymouth, 4312, NZ
Telephone: 06 758 1757
Price range: $$
Rating: 4.7

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Taranaki Hardcore

Taranaki proud since 1996. It's the feeling of home. Over the next 12 years the brand grew and so did its diversity.
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In 1997 Nigel & Trish Dwyer came up with the idea to create a brand that would represent everyone who lived in Taranaki "Taranaki Hardcore". After being in the surf industry for over 30 years it had to not just be seen as a surf label but to be a label of the people an identity for all of us. It became a sense of pride bringing people together and to show outside communities how great Taranaki is

with its majestic mountain great beaches, parks and the walkway. The brand says everything about the Taranaki Hardcore lifestyle bringing us a lot of recognition from people nationally and internationally. We now supply everything from work wear to wine glasses to apparel for all ages and much more. We supply sports teams with playing strips and off field uniforms from rugby league through to darts. We also sponsor many professional athletes such as Isaac Luke, Clark Elice, Lisa Tamati and many other well know Taranaki sportsman. Taranaki Hardcore has been a major supporter and sponsor of motor sport, surf lifesaving, boxing, golf and many major events. Taranaki people are proud to be from such a great province with so much to offer that's why people who travel out of the area love to take a bit of home with them and what better to take than Taranaki Hardcore!. We are a locally owned family business that's been retailing for over 40 years and we are 100% Taranaki proud. We love your feed back and are always keen to find new areas to grow in. So feel free to email the friendly staff at [email protected] or give us a call on (06) 7581757 or just drop on in.

11/08/2026

What we’re seeing in Taranaki this winter 👀

05/08/2026

The Industrial Zip is made from anti-pill, low shrinkage, 3-end fabric so you can feel instant warmth and comfort on the coldest of days.

01/08/2026

Keeping the next generation of Hardcore warm this winter 🖤

31/07/2026

The sun’s clocking off early… so we are too.

From Monday until daylight savings, our weekday closing time will be 30 minutes earlier. Everything else stays the same, and Click & Collect is still available if you’re short on time.

Thanks for rolling with the seasons alongside us🌦️

27/07/2026

Snow on the Maunga. Cold offshore winds. We are definitely in hoodie season.

24/07/2026

The passport’s getting a workout ✈️ From the rooftop pool at La Vela Saigon to the incredible scenery of Ha Long Bay, thanks to Allister for taking us along for the ride! 🇻🇳

22/07/2026

You’ve been asking, so here it is 👀

Zip up hoodies are back… but they’re going fast. Our Industrial print is nearly sold out, with Mountain dropping soon 🙌

Grab yours in-store or online.

20/07/2026

We heard people are collecting stickers again… have you got this one?

11/07/2026

Winter surf essentials:
A bit of grit, a good swell, and a hoodie at the ready for the trip home.

🔍 Mens Industrial Zip Hoodie

Address

454 Devon Street East
New Plymouth
4312

Opening Hours

Monday	9:30am - 4:30pm
Tuesday	9:30am - 4:30pm
Wednesday	9:30am - 4:30pm
Thursday	9:30am - 4:30pm
Friday	9:30am - 4:30pm
Saturday	9:30am - 3pm

Telephone

06 758 1757

Website

http://www.taranakihardcore.co.nz/

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