Elma

Children's Play to Sleepwear

27/10/2026

Our much-loved Honey Blouse and Molly Shorts return in the beautiful Nancy Ann from Liberty London 🌸

A long time favourite floral, full of nostalgic charm, with delicate lace trims and the prettiest details. A lovely little pairing to wear all summer long x

26/10/2026

The perfect addition to your little one’s summer wardrobe, the Poppy Sunhat in Haru Blossom 🌼

Crafted from soft Japanese-milled cotton, with an adjustable tie around the crown and an under-chin tie to keep it in place, it’s a lovely little companion for sunny days ahead.

Online now and shipping worldwide x

25/10/2026

A little favourite returns ♡

Our Colette Dress, a much-loved style from last season, is back in our beautiful Haru Blossom. Delicate Japanese-milled cotton, sweet little details and a silhouette made for sun-filled days.

Made even sweeter with our new Poppy Sunhat. Online now and shipping worldwide x

24/10/2026

So much love for Honey ♡

Thank you for all your beautiful orders and lovely messages. It’s been such a special start to the new season, and I’m so grateful for the wonderful response to this collection.

Lots of pretty little parcels are on their way to their new homes.

Thank you for choosing Elma for your little ones ♡

24/10/2026

Meet the beautiful new Mae Dress ♡

Crafted in Liberty’s nostalgic Nancy Ann floral, with a softly scalloped collar, delicate lace trims and puffed sleeves.

For special occasions, everyday adventures and all the little moments in between.

Online now and shipping worldwide 🌸🌸🌸

23/10/2026

It’s all in the little details ♡

Softly puffed sleeves, sweet scalloped collars, delicate lace trims and pretty buttons. Thoughtful little touches, made to be loved and treasured.

Discover our newest collection, Honey — online now and shipping worldwide x

20/10/2026

The sweetest set has arrived 💕

Meet the Delphi Blouse and Lilia Shorts in Sweet Pea Gingham. Crafted from soft 100% cotton, with delicate picot lace trim and the prettiest little details.

Made for sun-filled days spent amongst the flowers.

Online now and shipping worldwide x

Meet

Address

Tauranga
3180

Website

http://www.elmathelabel.com/

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