Elma

Elma Children's Play to Sleepwear

A little glimpse of whats to come 🌷The most beautiful Liberty floral that completely captured my heart.Coming soon x
23/07/2026

A little glimpse of whats to come 🌷

The most beautiful Liberty floral that completely captured my heart.

Coming soon x

The sweetest little collection is almost here ♡A Pocketful of Posies — launching soon x
21/07/2026

The sweetest little collection is almost here ♡

A Pocketful of Posies — launching soon x

The sweetest pairing 🍓Our Penelope Cardigan, knitted in soft cotton with beautifully scalloped collar and cuffs, paired ...
20/07/2026

The sweetest pairing 🍓

Our Penelope Cardigan, knitted in soft cotton with beautifully scalloped collar and cuffs, paired with our much loved Tillie Pants in Berry Checkers.

My girls, the reason I started this brand ♡Long after they’ve outgrown these little outfits, I hope they’ll look back an...
15/07/2026

My girls, the reason I started this brand ♡

Long after they’ve outgrown these little outfits, I hope they’ll look back and remember that so much of their childhood was wrapped up in Elma.

Thank you! I’ve just finished wrapping the very last weekend bundle, and my heart is full. Thank you for choosing Elma a...
14/07/2026

Thank you! I’ve just finished wrapping the very last weekend bundle, and my heart is full. Thank you for choosing Elma and supporting small 🫶🏻
Your beautiful pieces are officially on their way xx

Final day to enjoy 20% off your Elma favourites, including a further 20% off already reduced sale styles. Limited sizes ...
11/07/2026

Final day to enjoy 20% off your Elma favourites, including a further 20% off already reduced sale styles.

Limited sizes remain — ends midnight x

Matariki invites us to pause, reflect, and reconnect with family and with nature. A time of new beginnings and gratitude...
09/07/2026

Matariki invites us to pause, reflect, and reconnect with family and with nature. A time of new beginnings and gratitude ✨

To celebrate this special moment, enjoy 20% off sitewide for three days.

Wishing you a gentle, meaningful long weekend.

Mānawatia a Matariki.

Ends Sunday 12th July at 11.59pm (NZT)

Double the sweetness in our Strawberry Penelope Cardigan 🍓❤️🍓❤️Soft, cosy and thoughtfully detailed, perfect for all se...
07/07/2026

Double the sweetness in our Strawberry Penelope Cardigan 🍓❤️🍓❤️

Soft, cosy and thoughtfully detailed, perfect for all seasons x

Matching is better with your bestie by your side 🩵🩷The sweetest sisters in our check Rudy Blouse & Tillie Pants. Which s...
05/07/2026

Matching is better with your bestie by your side 🩵🩷

The sweetest sisters in our check Rudy Blouse & Tillie Pants. Which shade has your heart, Posy or Bluebell? X

The sweetest stack of sale favourites 🩵Thank you for your beautiful orders this week, so many past season sale pieces ha...
02/07/2026

The sweetest stack of sale favourites 🩵

Thank you for your beautiful orders this week, so many past season sale pieces have been snapped up. If you’ve had your eye on something, now is the perfect time to shop — enjoy up to 70% off while stocks last x

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Tauranga
3180

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