Jordan Elli

Jordan Elli Discover Jordan Elli - A brand for the bold, sophisticated woman who turns heads with her strength and rural finesse.

It’s where country roots meet refined elegance.

21/07/2026

How do you pick just one? 👀 🧥

Early mornings, muddy boots, dogs at your feet and a good blazer thrown over whatever the day calls for.If you’re new he...
06/07/2026

Early mornings, muddy boots, dogs at your feet and a good blazer thrown over whatever the day calls for.

If you’re new here, Jordan Elli was inspired by a love of rural life, horses at the gate, old homesteads, wool, tweed, tartan and the kind of clothes that only get better with time.

We believe beautiful clothes shouldn’t be saved for best.

They should be worn on country roads, to the races, beside the ring, into town and everywhere in between.

These moments are the reason this little brand exists.

Welcome to Jordan Elli. You’ve found your people. 🤍

03/07/2026

Welcome to all our new followers - Jordan Elli is a place for those who find beauty in nostalgia, tweed, tartan, horses, cane baskets, hedges, hydrangeas, porcelain, straw hats and English country manors. If this is your vibe, you’re right at home here. 🤍

A little about the woman behind Jordan Elli 🤍I didn’t grow up in fashion.I grew up in the country, surrounded by horses,...
24/06/2026

A little about the woman behind Jordan Elli 🤍

I didn’t grow up in fashion.

I grew up in the country, surrounded by horses, hard work, a big family, wool, and generations of people who engrained in us, just because you’re a girl doesn’t mean you can’t achieve anything you set your mind to.

My father spent years heavily involved in the wool industry throughout New Zealand. My grandmother was a talented seamstress. My mother could sew almost anything.

Today, I’m also raising two small children, Brooks and Lotti — and being their mum has been my greatest achievement of all.

But the juggle is real.

Building a brand while raising babies is messy, beautiful, exhausting, and incredibly rewarding all at once.

Jordan Elli was never about chasing trends, It’s about creating pieces that feel just as beautiful in ten years as they do today.

Thank you for being here and for supporting this dream.

Every order, every message, every woman who chooses Jordan Elli becomes part of this story.

And truly, I couldn’t be more grateful.

With love,
Jordan x

The most luxurious competition breeches are now online Full seat High waisted Faux pockets Belt loops Zip and hook closu...
24/06/2026

The most luxurious competition breeches are now online

Full seat
High waisted
Faux pockets
Belt loops
Zip and hook closure

17/06/2026

Loafers, sneakers or heeled boots - our limited edition Navy blazer, gorgeous and easy to style up or down over jeans and a shirt.

Which is your favourite?

Address

Timaru
7974

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