The Wool Company

The Wool Company New Zealand made merino and merino possum clothing and yarns. www.thewoolcompany.co.nz

Looking back at where it all began.Our late founder, Gordon Riach, once shared this memory of arriving in Taihape to sta...
22/07/2026

Looking back at where it all began.
Our late founder, Gordon Riach, once shared this memory of arriving in Taihape to start the business:

“I came to Taihape from Hawkes Bay in 1958 with a truck, a wool hook and a set of scales. In those days it was a major undertaking travelling the Napier -Taihape Road; there were two fords to negotiate and several rabbit gates. Whilst I had a reasonable run from Raupunga to Dannevirke, there were 37 other buyers on the road, on occasion I was the 3rd buyer to turn up at a property that day.
In Taihape there was less competition and I leased a small shed in Missel Street before purchasing the existing property in Utiku in 1967.”

Our passion for wool has endured the rise and fall of the market and stood the test of time.

Our customers' favourite combo 💙This combination is one our customers keep coming back for and it's easy to see why. Eff...
21/07/2026

Our customers' favourite combo 💙

This combination is one our customers keep coming back for and it's easy to see why. Effortless, comfortable, and made to last. Swipe through to discover each piece.

Shop them here: https://www.thewoolcompany.co.nz/favourite-combo

16/07/2026

Have you ever wondered what makes whole garment knitwear different? 🤔
We take a look at the different processes for panelled and whole garment knitting.

Shop here: https://www.thewoolcompany.co.nz/

Throwback Thursday 📖Every great journey has to start somewhere... and this was ours, our first mail order catalogue from...
09/07/2026

Throwback Thursday 📖

Every great journey has to start somewhere... and this was ours, our first mail order catalogue from 1993.

Here’s a look back at one of The Wool Company’s very first catalogues. Long before there was online shopping, our catalogues were the way we connected with customers across New Zealand, bringing quality wool straight to their letterboxes.

While a lot has changed over the years, our commitment to warm, timeless New Zealand hand knitting yarn and friendly service has remained the same.

Do you remember receiving one of our early catalogues? We’d love to hear your memories in the comments. 💙

TimelessStyle SupportingLocal WinterWarmth

Shop here: https://www.thewoolcompany.co.nz/

Address

65 Torea Street
Utiku
4794

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm
Saturday 10am - 4pm
Sunday 10am - 4pm

Telephone

+6463881564

Alerts

Be the first to know and let us send you an email when The Wool Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Wool Company:

Share