HOWL of Hataitai

HOWL of Hataitai Gallery & Recycle boutique. Instore & Online https://howl-studio-recycleboutique.myshopify.com

Kia ora koutou lovelies,It’s been a long while between chats. Although Howl loped off more than a year ago, I’ve stayed ...
23/09/2025

Kia ora koutou lovelies,
It’s been a long while between chats.
Although Howl loped off more than a year ago, I’ve stayed busy on a project sparked by so many of our in-store conversations.
As part of my Master of Design, I developed a safer, more comfortable chest binder for gentler gender affirmation. Through an iterative, design-led process (and a lot of wear-testing on myself!) I discovered something unexpected: when I loosened compression just a little, the garment became the minimising, comfortable alternative to a bra I’d always wanted for my own larger chest.
This insight led me to design a new category: a half-bind.
It’s for anyone with breasts who wants to comfortably streamline their silhouette — not a bra evolution, but a binder-inspired design.
The half-bind is a tankini-style top with a bonded silicone interior that gives reliable support both in activity and at rest. I wear mine to the gym, to swim, for walking, and to work — and it’s the first time I’ve felt genuinely supported and comfortable.
I’m now at the stage of wear testing and will soon be tooling up for production. I already have a few volunteers but would love around 4 more people to join this next phase. If you’re curious, please message me — I can provide more detail and answer any questions.
The image below shows an earlier prototype — representative but not exact.
Thank you for following, I can’t wait to reconnect share how this product and brand evolve.
Ngā mihi nui, Kylie

H&M will recycle the fabric from your old garments. These bins are in every store
01/10/2023

H&M will recycle the fabric from your old garments. These bins are in every store

Ps. Someone just pointed out that this sold ultra quickly. Nope. User error, it is still in the window and still availab...
22/09/2023

Ps. Someone just pointed out that this sold ultra quickly. Nope. User error, it is still in the window and still available.
Kylie Mürrle. Swimmer www.howlstudio.store

Edit. shirts are gone. Once was HOWL, now just OW 🙃. Proper goodbye later. now is for cleaning. These shirts are $20 eac...
22/09/2023

Edit. shirts are gone.
Once was HOWL, now just OW 🙃. Proper goodbye later. now is for cleaning. These shirts are $20 each today, staples of New Zealand design. Plus I still have one of these bags left and they are honestly the most handy thing you could own in summer they are waterproof, life proof, up cycled from sails with industrial fixings. $70 toad.

Re-stretched and re-framed this favourite painting in a white shadow box to make the colours ping a little louder. It wo...
19/09/2023

Re-stretched and re-framed this favourite painting in a white shadow box to make the colours ping a little louder. It worked! So fresh. I use this as a backdrop for photos as it is a good way to bring the outside in.
www.howlstudio.store

New to HOWL, my latest, Swimmer. A multi-dimensional patina of collage, drawing, charcoal, ink paint and resin. A respon...
18/09/2023

New to HOWL, my latest, Swimmer. A multi-dimensional patina of collage, drawing, charcoal, ink paint and resin. A response to climate events and a tribute to those compelled to take action. 1200 x 500mm $690

My timing! I’m one week away from not having my own gallery space and am finally finishing pieces… I’m really grateful t...
18/09/2023

My timing! I’m one week away from not having my own gallery space and am finally finishing pieces…
I’m really grateful to have a few commissions waiting to be done and of course, new ideas.

These stable but achingly delicate looking floral bowls from Z are now $70 each
13/09/2023

These stable but achingly delicate looking floral bowls from Z are now $70 each

The artists at HOWL have been very generous with allowing end of lease discounts. These masterful oils from Finn Bodkin ...
13/09/2023

The artists at HOWL have been very generous with allowing end of lease discounts. These masterful oils from Finn Bodkin are now included! I predict NYC style framing like is about to take off here.

This gorgeous photo, a piece of the harbour in your home. I have permission to basically give away at $80
09/09/2023

This gorgeous photo, a piece of the harbour in your home. I have permission to basically give away at $80

Edit, gear bag is sold. Plus these…20% off ex-display items. These are the hardiest and handiest summer gear bags and to...
09/09/2023

Edit, gear bag is sold. Plus these…20% off ex-display items. These are the hardiest and handiest summer gear bags and totes! Waterproof, life proof, Sails up-cycled using industrial fixings. We swear by ours and used it store all of our surf gear. Best timing!
Gear bag $145 Tote bag $70

20% off this hand forged jewellery. Matchstick and chain earrings now $80, rings all $120, matchstick necklace $160, sto...
09/09/2023

20% off this hand forged jewellery. Matchstick and chain earrings now $80, rings all $120, matchstick necklace $160, stoneware hoops and squiggles $28

Address

28 Moxham Avenue, Hataitai
Wellington
6021

Alerts

Be the first to know and let us send you an email when HOWL of Hataitai posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to HOWL of Hataitai:

Share