Area 51 Store

Area 51 Store In Your Area Since 2000. New Zealand’s leading premium streetwear store. Desired, Classic, Attainable and Progressive are what we strive for in our offering.

Since the inception to where we are today, the goal has always been to provide a retail destination of carefully curated brands. From the supremely talented local and emerging brands, to the leading, iconic and influential international brands that evoke emotion and excitement. It’s the great people and brands we work with every day that make this an enriching and enjoyable journey. So to everyone that has been a part of this and your support, we thank you.

05/06/2026

A selection of puffer jackets & vests to keep you warm & protected from the elements this winter.

Featuring 700-fill goose down, 600-fill recycled waterfowl down, and 100% recycled polyester fill options.

Javier wears a men’s M & Paget wears a women’s S. Discover our winter offerings at now.

Pag tries on favourite new pieces from our Marle Winter Collection 🌟You can find the range & more winter arrivals in-sto...
03/06/2026

Pag tries on favourite new pieces from our Marle Winter Collection 🌟

You can find the range & more winter arrivals in-store & online at now

Karl Birkenstock introduced the BOSTON clog in 1976, marking the brand’s first venture into closed-toe footwear. 50 year...
02/06/2026

Karl Birkenstock introduced the BOSTON clog in 1976, marking the brand’s first venture into closed-toe footwear. 50 years later, it remains one of BIRKENSTOCK’s most enduring & celebrated silhouettes and a staple here at A51.

Versatile construction offers more coverage without sacrificing breathability. Inspired by brutalist architecture, the minimalist design Language features generous upper material, visible detailing & the signature natural cork footbed.

Initially designed for work & leisure, now a global cultural symbol. The first 10 Boston purchases in June will receive free BIRKENSTOCK socks (in-store & online).

15% off storewide is live all long weekend 🌟
30/05/2026

15% off storewide is live all long weekend 🌟

28/05/2026

15% off storewide, no exclusions.

Including all available styles from A.P.C., adidas, ASICS, Barbour, Gramicci, Marle, Needles, Nike, Norse Projects, ROA, SOUTH2 WEST8, thisisneverthat, TNF +++

*Promotion applies automatically at checkout. Includes an extra 15% items already on sale.

Available in-store & online, while stocks last. Ends Monday. All sale final, no returns or exchanges.

The Moss Sweater, crafted from a merino, possum, silk blend. Alongside a modern Marle staple — the Panel Jean, availabl...
27/05/2026

The Moss Sweater, crafted from a merino, possum, silk blend. Alongside a modern Marle staple — the Panel Jean, available this season in ‘Tobacco’.

The Moss Sweater in black — crafted from a luxurious merino, possum & silk blend. Alongside a modern Marle classic — the...
26/05/2026

The Moss Sweater in black — crafted from a luxurious merino, possum & silk blend.

Alongside a modern Marle classic — the Panel Jean, available this season in ‘Tobacco’.

In-store @ 49 Dixon St📍Drop in for a browse of new autumn/winter arrivals from our curation of local & international bra...
21/05/2026

In-store @ 49 Dixon St📍

Drop in for a browse of new autumn/winter arrivals from our curation of local & international brands at

EARLS COLLECTION x GEL-CUMULUS 16 by ASICS.Mesh panelling nods to the OG collaboration & reflects an honouring of those ...
19/05/2026

EARLS COLLECTION x GEL-CUMULUS 16 by ASICS.

Mesh panelling nods to the OG collaboration & reflects an honouring of those who enable forward movement.

Pebbled SILKYWRAP ASICS stripes symbolise years of dedication by Brown’s mother, with their aged texture representing experience gained over time, while brown overlays speak to family heritage and a sense of belonging.

Iconic ASICS silver accents are retained, while custom insoles recreate the carpet from Brown’s childhood home.

Available online at midnight 🤎🧡

19/05/2026

EARLS COLLECTION X ASICS GEL CUMULUS 16 - Launching online Thursday 21.05.26 12:00am.

A personal expression of Lewi Brown’s values and Maori culture, centred on home & healing. Inspired by Brown’s upbringing in Christchurch and shaped by the influence of his mother, grandfather & local football club.

Limited sneaker release terms & conditions apply.

Address

49 Dixon Street, Te Aro
Wellington
6011

Opening Hours

Monday 10am - 5:30am
Tuesday 10am - 5:30am
Wednesday 10am - 5:30am
Thursday 10am - 5:30am
Friday 10am - 5:30am
Saturday 10am - 5am
Sunday 11am - 4am

Telephone

+6443856590

Website

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