Area 51 Store

Area 51 Store In Your Area Since 2000. New Zealand’s leading premium streetwear store. Desired, Classic, Attainable and Progressive are what we strive for in our offering.

Since the inception to where we are today, the goal has always been to provide a retail destination of carefully curated brands. From the supremely talented local and emerging brands, to the leading, iconic and influential international brands that evoke emotion and excitement. It’s the great people and brands we work with every day that make this an enriching and enjoyable journey. So to everyone that has been a part of this and your support, we thank you.

Introducing the Zegama Hike.Developed specifically for outdoor athletes desiring lighter hiking footwear without compr...
16/07/2026

Introducing the Zegama Hike.

Developed specifically for outdoor athletes desiring lighter hiking footwear without compromising durability, the Zegama is protective yet responsive & lightweight like your favourite running shoe.

Featuring a ZoomX foam midsole underfoot to maximise cushioning, on a Vibram MegaGrip outsole with Traction Lug Technology.

In-store & online now at

15/07/2026

Our End of Season Sale continues, now with even further reductions, as well as new additions.

Discover 30-60% off selected styles from A.P.C., adidas, ASICS, Marle, Needles, Nudie, ROA & more.

All sales final, no returns or exchanges. Offer available while stocks last.

Our latest Assembly Label winter capsule delivery includes new men’s & women’s outerwear, knits, shirting & more. Featur...
13/07/2026

Our latest Assembly Label winter capsule delivery includes new men’s & women’s outerwear, knits, shirting & more.

Featured: the Zoie Padded Bomber Jacket in Antique White. Discover the full range online now at

The Nautica Sailing Club Twill Cap, part of our SS26 collection.Nautica Japan uniquely references 90s streetwear & Ivy...
12/07/2026

The Nautica Sailing Club Twill Cap, part of our SS26 collection.

Nautica Japan uniquely references 90s streetwear & Ivy League aesthetics through the brand’s iconic lens of maritime-inspired leisure.

Find the full range in-store & online at

New from , revived from the adidas archive - the To***co Super.Featuring a soft, collapsible nubuck upper on a rubber o...
09/07/2026

New from , revived from the adidas archive - the To***co Super.

Featuring a soft, collapsible nubuck upper on a rubber outsole. Timeless style, crafted for everyday wear.

Available now at

We’ve received a limited restock of the Talecut Skirt by in Black & Oat. An A51 favourite for its styling versatility....
06/07/2026

We’ve received a limited restock of the Talecut Skirt by in Black & Oat. An A51 favourite for its styling versatility.

Featuring an adjustable waist, irregular pleats and a voluminous, flared silhouette, made from 100% organic cotton twill.

Stay up to date with our latest arrivals & restocks online at

New Gramicci has landed just in time for the weekend 🌟 A restock of core styles, with a few new colours & prints to disc...
03/07/2026

New Gramicci has landed just in time for the weekend 🌟 A restock of core styles, with a few new colours & prints to discover is live in-store & online.

New Nautica Japan is live 🇯🇵Our latest delivery includes oversized shirting, ivy-inspired staples, lightweight denim & m...
29/06/2026

New Nautica Japan is live 🇯🇵

Our latest delivery includes oversized shirting, ivy-inspired staples, lightweight denim & more.

Discover now at

The Elisabeth Jean by — a high rise, straight leg, 70s-style denim made from 100% organic cotton. A longtime favourite...
28/06/2026

The Elisabeth Jean by — a high rise, straight leg, 70s-style denim made from 100% organic cotton. A longtime favourite at A51 for its styling versatility.

Available in a range of colours, now all 40% off as part of our End of Season Sale.

Discover 40% off all A.P.C., as well as up to 60% off other selected styles at now.

The A51 team style their favourite End of Season sale items 🌟 featuring pieces from A.P.C., adidas, Marle, Needles, Nudi...
26/06/2026

The A51 team style their favourite End of Season sale items 🌟 featuring pieces from A.P.C., adidas, Marle, Needles, Nudie, ROA, S2 W8, thisisneverthat & more.

Find their head-to-toe looks for 25-60% off, in-store & online at now.

Address

49 Dixon Street, Te Aro
Wellington
6011

Opening Hours

Monday 10am - 5:30am
Tuesday 10am - 5:30am
Wednesday 10am - 5:30am
Thursday 10am - 5:30am
Friday 10am - 5:30am
Saturday 10am - 5am
Sunday 11am - 4am

Telephone

+6443856590

Website

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