What are the opening hours?

Monday 10am - 5:30am Tuesday 10am - 5:30am Wednesday 10am - 5:30am Thursday 10am - 5:30am Friday 10am - 5:30am Saturday 10am - 5am Sunday 11am - 4am

Area 51 Store

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Area 51 Store

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In Your Area Since 2000. New Zealand’s leading premium streetwear store. Desired, Classic, Attainable and Progressive are what we strive for in our offering.

Since the inception to where we are today, the goal has always been to provide a retail destination of carefully curated brands. From the supremely talented local and emerging brands, to the leading, iconic and influential international brands that evoke emotion and excitement. It’s the great people and brands we work with every day that make this an enriching and enjoyable journey. So to everyone that has been a part of this and your support, we thank you.

29/10/2026

Staff fits 🌟 Pag styles new A.P.C., adidas Originals, Barbour, FLATLIST & Nudie Jeans Co.

Featuring the Barbour Arlene Wax Tie Headscarf & Hazelwood Checked Wax Jacket, created from 6oz waxed cotton in a distinctive patchwork finish, offering dependable protection with the elements.

Discover the latest womenswear at now.

28/10/2026

The latest from A.P.C. — Atelier de Production et de Création

Discover a slate of women’s apparel, unisex accessories & leather goods in-store & online now.

27/10/2026

New Barbour is live 🌟

Go to our site to discover new men’s & women’s waxed jackets, accessories & more. Featuring the Tartan Transport Wax Jacket in Dark Tartan.

25/10/2026

Tomorrow’s our last day of 15% off storewide 🌟

Thank you to our neighbours at Swimsuit Coffee for providing our very special drinks this weekend! And to all of you who dropped by 💚🧡

49 Dixon St will be open tomorrow 11:00AM - 4:00PM, offer ends online midnight.

22/10/2026

To celebrate the long weekend, we’ve got 15% off storewide* & have teamed up with Swimsuit Coffee ☕️

Beginning Friday, drop by 49 Dixon St for a free Iced Oat Maple, Earl Grey Matcha, or a very special new Orange Cold Brew.

Limited quantities will be available each day - first in, first served!

15% off storewide* is live online now. Free NZ shipping over $300.

Ends Monday midnight. *exclusions apply.

20/10/2026

The Italia 60s, a tribute to adidas’ iconic training heritage from the 50s and 60s.

The rich, tactile leather upper & deconstructed lining paired with a rubber sole blend a vintage aesthetic with modern comfort.

Find more from in-store & online

19/10/2026

Needles’ signature H.D. Pant has become a global cult classic for it’s ‘Hiza-Deru’ (meaning ‘knee goes out’) silhouette 🪡

Stitched with tall vertical darts & fitted with high-rise drawstring waist, the H.D. Track Pant embodies comfort & effortless style.

Discover this season’s colours at now 🦋

15/10/2026

British heritage with Parisian edge. Barbour has partnered with A.P.C. to unite timeless craftsmanship with minimalist design.

Find the capsule of apparel, footwear, caps, bags & more at now

15/10/2026

The latest in our series of Taekwondo Mei Ballet’s from adidas Originals 🤎

A soft leather upper, rubber outsole & 3 sets of interchangeable laces for ultimate customisability.

Discover the latest in footwear at

13/10/2026

A51 Needles FW26 Track Guide 🪡

Jav & Mitch in this season’s colourway offerings of the iconic ‘Papillon’ 🦋 range from Needles.

Available now at

Address

49 Dixon Street, Te Aro
Wellington
6011

Opening Hours

Monday	10am - 5:30am
Tuesday	10am - 5:30am
Wednesday	10am - 5:30am
Thursday	10am - 5:30am
Friday	10am - 5:30am
Saturday	10am - 5am
Sunday	11am - 4am

Telephone

+6443856590

Website

http://www.area51store.co.nz/

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