La Vie en Rose is the leading Canadian specialty lingerie retailer catering to women aged 25-45. Known as bra specialists, La Vie en Rose delivers exceptional women’s lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. Acquired in 1996 by President and CEO François Roberge, the chain now
counts over 180 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 75 boutiques outside Canada, in over 14 countries including Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, and Algeria. La Vie en Rose, headquartered in Montreal, is a true Canadian success story and continues its international growth. La Vie en Rose delivers exceptional women’s lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. La Vie en Rose fulfills its customers' desires by offering an array of well-fitted bras and specialty lingerie selections designed for every silhouette, every look and every occasion. La Vie en Rose, es líder Canadiense, especializada en Ropa Interior y minorista en Trajes de Baño, enfocada a mujeres de 25 a 45 años de edad. Conocidos como especialistas en sujetadores; La Vie en Rose también ofrece una amplia gama en Lencería, Pijamas, Ropa de Estar y Trajes de Baño.
