The idea of VIVO Handicrafts began in 2010 when Vida Hayes, an ex-pat who had lived for more than two decades in the Middle East, agreed with her husband to share her designs and used them to market handmade goods from her native Philippines. Vida, at first, considered a number of entrepreneurial ventures, but none of them took off. Nevertheless, her appreciation for art and love of fashion and ha
ndmade crafts kept her in the business. In pursuit of her passion, she went back to the Philippines for cultural immersion and indeed, discovered treasures in people and nature that were immense. She explored the mountains and countryside, bonded with tribes, and also shared and learned from fellow artisans. All these for Vida have been phenomenal, and the venture got even bigger when she tapped on a pool of Filipino artisans and semi-retired women for their expertise in crocheting, weaving, and. Their skills interwoven with Philippine culture and tradition to pass them on to the next generation have characterized her products as unmistakably Philippine-made. Being the beautiful and empowered Filipina that she is, it is her goal to draw out the fine and hidden elements of her native land and showcase such treasure in the most exquisite way she knows possible. Founded in 2019, IamVida designs is known for beautiful hand-woven clothing. Every unique item and being one-of-a-kind. It has also generated income for these workers. Each handmade piece she designed was inspired by the culture, people, and places of her roots. Her mixed culture of the Philippines and the Middle East is evident in her work, where she would almost always use bold and striking colors. True to the meaning of "Vivo" in Spanish, "The Hottest", Vivo Handicrafts will continue to provide unique handmade products and represent the beauty and creativity of Filipino craftsmanship.