21/01/2021
ABOUT THE ROLE
The position will be responsible for a wide variety of tasks related to a group of products within assigned categories including; ensuring product visibility, driving sales, analyzing performance and providing strategic input based on category knowledge and experience and supporting operational excellence.
Our products are in several product lines including standup paddles, sleeping bags, camping cots, sun hats, ski gloves, ski masks, goggles and more. You’ll be a Category manager for 1 or more of these product line categories.
Weʼre looking for a data-driven, process-oriented, analytical, quantitative, curious, proactive, accountable and hard working individual to be a full-time Product Category Manager.
RESPONSIBILITIES OF THE ROLE:
● Product Visibility: Ensuring on-site visibility and best-in-class content & search optimization
○ Monitoring and resolving day to day product page and listing issues
○ Driving key processes such as keyword research, competitive analysis, and search
optimization
○ Partnering with creative team to ensure brand content is current, relevant, accurate,
engaging, and optimized for search
○ Mining customer reviews, feedback and questions for insights/trends/etc. And
providing that feedback along with recommendations to improve product page
content and/or product design/manufacturing
○ Working with Operations team to provide insights to help effectively manage supply
and maintain consistent in-stock levels
Sales: Lead conversion, marketing, and loyalty building tactics/initiatives
● Drive
○ Managing day to day promotional/deal strategy, planning and ex*****on
○ Strategically designing and manage product launches
○ Managing promotional calendar and tracking promotional effectiveness (ie. weekly
lift, elasticity)
● Analyze Performance:
○ Review and analyze performance using a variety of data sources, with the ability to deliver insights and action plans for improvement
