YūGEN

YūGEN Quality and style YOŪ deserve! YūGEN is a portmanteau of YOU and GENERATION - the two core concept of our company.

We want YOU to represent the deeper meaning of simplicity and aesthetics in your GENERATION as you wear our brand. YūGEN is also an important concept in Japanese aesthetics. It is the profound and mysterious sense of beauty that is beyond what we see.

Thick ribbed neckline is not just stylish, but it also makes sure that the shirt looks fit on you.
20/07/2023

Thick ribbed neckline is not just stylish, but it also makes sure that the shirt looks fit on you.

I-C-H-I-G-O-I-C-H-I-Eいちごいちえ
17/07/2023

I-C-H-I-G-O-I-C-H-I-E
いちごいちえ

Want to level up your OOTD? Mix-and-match is the🗝. Style it up!
16/07/2023

Want to level up your OOTD? Mix-and-match is the🗝. Style it up!

Get trendy in Yuki!
15/07/2023

Get trendy in Yuki!

Earth colors are so in. Embrace it in Kōhī Bīn.
14/07/2023

Earth colors are so in. Embrace it in Kōhī Bīn.

Be bold and warm. Stand out from the crowd.
13/07/2023

Be bold and warm. Stand out from the crowd.

When in doubt, choose black.
12/07/2023

When in doubt, choose black.

• SHAMPAN •A pale golden color for a sense of glamour and sophistication.
11/07/2023

• SHAMPAN •
A pale golden color for a sense of glamour and sophistication.

Our limited 'ICHIGOICHIE' design is fast selling out, grab yours before it's gone.
27/01/2023

Our limited 'ICHIGOICHIE' design is fast selling out, grab yours before it's gone.

Address

Manila

Opening Hours

Monday 9am - 10pm
Tuesday 9am - 10pm
Wednesday 9am - 10pm
Thursday 9am - 10pm
Friday 9am - 10pm
Saturday 9am - 10pm
Sunday 9am - 9pm

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