28/04/2014
IN THE NEWS!
Rati Collective's Ashima Gandhi quoted about the sharp, awaited augmentation in fashion industry's ethical principles.
http://www.asianage.com/life-and-style/fash-revolution-inside-out-155
Designer Ashima Gandhi of Rati Collective agrees and says that she has lots to contribute in this fashion revolution. She opines, “I feel very sorry for all humans suffering from capitalist greed packed carefully in golden boxes and bought around the world. But it’s great that slowly but finally the industry is taking a sharp democratic turn. With increasing sensibility (globally), sustainable fashion is respected enough to encourage young, talented units to aim as high as the established ones. We get our hand-woven fabrics from various places like Kolkata, New Delhi, Lunkaransar, and our block-printed fabrics are made in Sanganer. I believe the process of ethical clothing begins with the choice of fabric. We interact with our customers through our designs, shoots and the story behind them.”