Identity Apparel Shop

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Identity Apparel Shop Step up your Sock game with our Fun, Fashionable, and Quirky socks collection for your Everyday wear!

26/10/2026

There is no need to sacrifice comfort for durability.

Trust us, we know! But if you don't believe us, grab a pair of our socks and find out for yourself.

Happy Shopping!

25/10/2026

Easy, quick, recovery, long, progression, tempo, interval, sprints, whatever type of run you're going for, our running socks will fit the job!

From Php 495 down to Php 199 while supplies last!

Happy Shopping!

24/10/2026

Why do some orders take longer than others?

Here's what goes on behind the scenes once you place an order.
The quicker we get it to you, the better it is for us as well, but not at the cost of quality.

Happy Shopping!

23/10/2026

Flight leaves in an hour and you forgot to pack socks? Don't worry we got you!

You can now find us in Travel Hub in NAIA Terminal 2

Happy Shopping!

20/10/2026

I made a mistake...

For every order processed, from the order itself to payment, to the actual production of the socks, it all goes through our operations team.

Let's see if they were paying attention to the designs and the collections they belong to.

20/10/2026

We pulled our socks as hard as we could, to show you how durable it is!

Probably could have done it in a better way..

Comment the word SOCK and we'll send you the product link.

18/10/2026

12 prints, 12 places. Hulaan mo kung alin ang probinsya mo.

Launching our Philippines inspired knitted socks soon so stay tuned.

Comment the word HABI to receive the link and join our waitlist!

17/10/2026

Which is your favorite collection?

I love all my children, BUT if I had to choose...

Comment below your favorite collection/design!

16/10/2026

This design looked great on screen. It didn't embroider well.

Embroidery isn’t printing—thread has physical rules! Watch to see why our R&D process takes time, how we fix common stitch issues, and how we work around design limitations.

Drop a like and follow for more behind-the-scenes!

15/10/2026

Name all designs (Rahul)

Previously we checked in with Furugh to see if she remembered all the designs from the collection that she chose.

Now this time, let's see if Rahul, the head and face of the company, will perform just as well.

Watch to find out!

Address

3270-C Armstrong Road
Pasay City
1300

Opening Hours

Monday 7am - 4pm
Tuesday 7am - 4pm
Wednesday 7am - 4pm
Thursday 7am - 4pm
Friday 7am - 4pm
Saturday 7am - 12pm

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