LILY was born during an afternoon of mixing and matching unexpected components. The very first pair of LILY earrings was actually conceptualized in a span of three minutes arbitrarily connecting semi-precious stones and links of a vintage signed gold-plated necklace. The same concept of mixing and matching is used until today, but is given much more meticulosity. LILY combines uncommon materials from a spectrum of places and is influenced by travel, architecture, artisans' stories, and fine craftsmanship of various cultures. Inspiration is sought out in every nook, but sometimes also effortlessly surfaces from a little virtual compartment of travel memorabilia. LILY doesnβt dismiss the tiniest details or most ordinary sights because even the mundane can be made memorable.