08/03/2026
Celebrating the strength, grace, and power of every woman. Happy Women’s Month!
Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional undergarments. Proudly made in Philippines.
(298)
88 Jenny's Avenue. Maybunga
Pasig
1607
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
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Send a message to SO-EN Lingerie:
Josefina Manufacturing Inc. (JMI) is an apparel manufacturing company based in the Philippines. It is the exclusive manufacturer and maker of SO-EN Lingerie, which popularized the famous SO-EN underwear.
Since its humble beginnings in the 1960’s, JMI has served its core market of Filipina women with premium undergarments; this is evident in the company’s flagship label, SO-EN Lingerie, a local heritage brand made for Filipinos, by Filipinos. Today, the brand is a wardrobe staple for Filipina women across all ages, offering an array of undergarment products catering to the Filipina lifestyle.
JMI’s unique and personal understanding of the Philippine market has solidified its reputation as a leader in manufacturing and quality control. Over the years, the name of SO-EN Lingerie has become a buzz word, synonymous for premium Filipino underwear, spurring many copycats in the international markets. Nevertheless, JMI’s commitment to quality assurance and product development is a tangible asset felt by its loyal customers. Since then, the label of JMI has become the official stamp of authenticity, elevating the SO-EN Lingerie brand above its many knock-offs.
As the industry landscape faces greater competition, JMI has maintained SO-EN Lingerie’s high standards, adding more to its roster of premium undergarments. Both company and brand remain proudly made in the Philippines, evolving along with its core market to provide a balance of fashion, value for money and product quality.