SO-EN Lingerie

SO-EN Lingerie Come and experience SO-EN Lingerie, a tradition of quality underwear. Your brand for exceptional undergarments. Proudly made in Philippines.
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Founded in the 1960's, SO-EN has been the benchmark of quality undergarments in the Philippines. A champion of Filipino values, SO-EN has been a voice and loyal companion of most Filipinas from their childhood to womanhood. With the growing challenges of a highly competitive fashion industry, SO-EN proudly remains made exclusively in the Philippines. We strive to continuously evolve with our marke

t while maintaining a healthy balance of fashion, value for money, and product quality. Now that we're here, we would love to know more about our customers and friends. Come chat with us at SO-EN about your likes and views on fashion and quality garments.

Celebrating the strength, grace, and power of every woman. Happy Women’s Month!
08/03/2026

Celebrating the strength, grace, and power of every woman. Happy Women’s Month!

YOU are our Queen, Ahtisa!
21/11/2025

YOU are our Queen, Ahtisa!

05/11/2025
Get your Un**es on the Go for only ₱99/pack this 9.9!  Everyday comfort and convenience made affordable. Don’t miss out!
07/09/2025

Get your Un**es on the Go for only ₱99/pack this 9.9! Everyday comfort and convenience made affordable. Don’t miss out!

Shop now at SO-EN Lingerie Philippines on Shopee Philippines that's known to be the most trusted and #1 women's lingerie brand in the country for almost 60 years. Treat yourself to our wide array of essential underwear, seasonal underwear, premium underwear, and brassiere. You can also find loungewe...

🎉 6.6 SALE IS HERE! 🎉 Save up to 60% OFF! Grab exclusive vouchers, & enjoy FREE SHIPPING on your faves!Shop now:
05/06/2025

🎉 6.6 SALE IS HERE! 🎉
Save up to 60% OFF! Grab exclusive vouchers, & enjoy FREE SHIPPING on your faves!
Shop now:

Shop now at SO-EN Lingerie Philippines on Shopee Philippines that's known to be the most trusted and #1 women's lingerie brand in the country for almost 60 years. Treat yourself to our wide array of essential underwear, seasonal underwear, premium underwear, and brassiere. You can also find loungewe...

Josefina Manufacturing Inc. is currently hiring for various positions!If you're interested, please send your resume or i...
26/05/2025

Josefina Manufacturing Inc. is currently hiring for various positions!
If you're interested, please send your resume or inquiries to [email protected]

🎉 5.5 BLOWOUT SALE! 🎉SO-EN on Shopee: Up to 50% OFF storewide! Shop now while it lasts!
04/05/2025

🎉 5.5 BLOWOUT SALE! 🎉
SO-EN on Shopee: Up to 50% OFF storewide! Shop now while it lasts!

Shop now at SO-EN Lingerie Philippines on Shopee Philippines that's known to be the most trusted and #1 women's lingerie brand in the country for almost 60 years. Treat yourself to our wide array of essential underwear, seasonal underwear, premium underwear, and brassiere. You can also find loungewe...

The Universe woke up to a brand new Filipina Queen. Hardwork, perseverance, and determination - all the hallmarks of a M...
03/05/2025

The Universe woke up to a brand new Filipina Queen. Hardwork, perseverance, and determination - all the hallmarks of a Miss Universe. Congratulations ! Your Journey has just begun!

Address

88 Jenny's Avenue. Maybunga
Pasig
1607

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+63285168784

Website

https://www.shopee.ph/soenlingerie, https://www.tiktok.com/@soenlingerie, http://w

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The Josefina Manufacturing Inc. Story

Josefina Manufacturing Inc. (JMI) is an apparel manufacturing company based in the Philippines. It is the exclusive manufacturer and maker of SO-EN Lingerie, which popularized the famous SO-EN underwear.

Since its humble beginnings in the 1960’s, JMI has served its core market of Filipina women with premium undergarments; this is evident in the company’s flagship label, SO-EN Lingerie, a local heritage brand made for Filipinos, by Filipinos. Today, the brand is a wardrobe staple for Filipina women across all ages, offering an array of undergarment products catering to the Filipina lifestyle.

JMI’s unique and personal understanding of the Philippine market has solidified its reputation as a leader in manufacturing and quality control. Over the years, the name of SO-EN Lingerie has become a buzz word, synonymous for premium Filipino underwear, spurring many copycats in the international markets. Nevertheless, JMI’s commitment to quality assurance and product development is a tangible asset felt by its loyal customers. Since then, the label of JMI has become the official stamp of authenticity, elevating the SO-EN Lingerie brand above its many knock-offs.

As the industry landscape faces greater competition, JMI has maintained SO-EN Lingerie’s high standards, adding more to its roster of premium undergarments. Both company and brand remain proudly made in the Philippines, evolving along with its core market to provide a balance of fashion, value for money and product quality.