03/05/2026
Sa kabilang shop mas mura
Yung kabilang laundry shop:
🔥 PRICING LESSON:
“Hindi porket ganito presyo ng katabi mo… ganito na rin dapat sayo.”
Most laundry owners copy pricing.
👉 “₱60 sila? ₱60 na rin ako.”
👉 “₱35/kg sila? Baba ko din.”
MALI.
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💥 REAL TALK:
Magkaiba kayo ng OPEX (Operating Expenses).
Hindi pareho ang:
* Rent mo vs rent nila
* Kuryente consumption mo
* Tubig at system mo
* Sweldo ng staff
* Loan / hulog sa machines
* Maintenance & downtime
👉 So bakit pareho presyo?
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⚠️ RESULT PAG GINAYA MO LANG:
* Mukhang busy… pero walang kita
* High volume, low profit
* Ikaw ang napapagod, hindi negosyo mo kumikita
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✅ TAMANG APPROACH:
PRICING = BASED ON YOUR NUMBERS + MARKET BENCHMARK
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📊 STEP 1: KNOW YOUR NUMBERS (NON-NEGOTIABLE)
Compute mo muna:
* Cost per wash cycle
* Cost per dry cycle
* Total monthly fixed expenses
* Target profit
👉 Dito manggagaling ang minimum viable price mo
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📍 STEP 2: BENCHMARKING (STRATEGY, NOT COPYING)
Use competitors as reference — NOT rule.
Ask:
* Ano range ng presyo sa area? (ex: ₱60–₱80)
* Sino premium? Sino budget?
* Ano inclusion nila? (fabcon? fold? pickup?)
👉 This gives you positioning, not pricing decision.
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🎯 STEP 3: POSITION YOURSELF
Choose your lane:
Option A: Premium
* Mas mahal, pero mas malinis, mas mabango, mas maayos serbisyo
Option B: Value
* Same price, pero mas sulit (faster service, better experience)
Option C: Budget
* Lower price, pero dapat kaya ng cost mo (hindi ka lugi)
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💡 GOLDEN RULE:
Hindi ka nakikipag price war.
Nakikipag value war ka.
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🧠 FINAL TAKE:
“Competitor pricing tells you the market.
Your numbers tell you your survival.
Your strategy determines your profit.”
Ctto.
