23/05/2026
Lessons I Learned from Managing Accounts in Different Industries.
Managing Instagram for a swimwear brand is nothing like managing it for a real estate agency… but there’s one thing they both have in common:
"You need to deeply understand your audience."
Over the years, I’ve worked with beauty brands, life coaches, publishing companies, lifestyle brands, real estate owners, and more — and here’s what I’ve learned along the way:
1, Every industry speaks its own language.
If you can’t speak the way your audience speaks, you’ll lose them. A beauty brand might thrive on playful captions, trendy hashtags, and bold visuals. A real estate agency? They might need a confident, trustworthy tone paired with detailed property highlights. The secret is not to use a “one-size-fits-all” approach it’s to speak directly to that audience’s heart and mind.
2, Strategy > trends
Trends are fun, but they’re not a growth plan. Sure, a trending sound might give you a spike in views, but views don’t always mean sales. The brands that win on social media have a strategy that’s rooted in knowing who they’re talking to, why they’re posting, and what action they want their audience to take.
3, Connection beats numbers every time.
A huge audience is useless if no one is actually engaging. I’ve seen small accounts with 500 followers sell more than pages with 50,000. Why? Because their audience trusts them. That trust is built through consistent, authentic communication not chasing every viral post.
No matter what industry you’re in, the winning formula stays the same:
"Clear messaging, consistent posting, and building real connections is the KEY"
Everything else is just noise.
