23/05/2026
Lessons I Learned from Managing Accounts in Different Industries.
Managing Instagram for a swimwear brand is nothing like managing it for a real estate agencyโฆ but thereโs one thing they both have in common:
"You need to deeply understand your audience."
Over the years, Iโve worked with beauty brands, life coaches, publishing companies, lifestyle brands, real estate owners, and more โ and hereโs what Iโve learned along the way:
1, Every industry speaks its own language.
If you canโt speak the way your audience speaks, youโll lose them. A beauty brand might thrive on playful captions, trendy hashtags, and bold visuals. A real estate agency? They might need a confident, trustworthy tone paired with detailed property highlights. The secret is not to use a โone-size-fits-allโ approach itโs to speak directly to that audienceโs heart and mind.
2, Strategy > trends
Trends are fun, but theyโre not a growth plan. Sure, a trending sound might give you a spike in views, but views donโt always mean sales. The brands that win on social media have a strategy thatโs rooted in knowing who theyโre talking to, why theyโre posting, and what action they want their audience to take.
3, Connection beats numbers every time.
A huge audience is useless if no one is actually engaging. Iโve seen small accounts with 500 followers sell more than pages with 50,000. Why? Because their audience trusts them. That trust is built through consistent, authentic communication not chasing every viral post.
No matter what industry youโre in, the winning formula stays the same:
"Clear messaging, consistent posting, and building real connections is the KEY"
Everything else is just noise.
