Pioneers within the Pakistani designer shoe industry, Samia & Azmay are sisters with popular acclaim, renowned for providing unmatchable quality, exceptional detail and global trends to the local designer shoe industry. Having actively been designing ,the duo are often recognised for pioneering the concept and retail of formal designer footwear in Pakistan, having been the first to adorn their cre
ations with the likes of brooches and Swarovski crystal mesh, in Pakistan. Initially introduced their footwear at small exhibitions in 1998, Samia & Azmay went on to stock at multi brand boutique Labels, the success of which encouraged the duo to introduce their now eponymous label through their first stand alone retail outlet in Karachi in 2002. Equipped with a diversity of European courses and training in shoe design from countries such as Italy and Geneva, Samia & Azmay use only the best Italian leather on specially designed shoe lasts made specifically for their brand. Ever quality and design conscious, Samia & Azmay work closely with specialist leather technicians armed with decades of experience, at their own manufacturing facility, to test skins for durability and longevity before using these in any article. Indeed even the brooches used by the brand are also designed and manufactured by the team themselves. Samia & Azmay’s design aesthetic manifest within the brand is coveted for their experimentation with skins, textures, colours and stones, consistently interpreting popular western footwear trends to an indigenous context, thereby working as style leaders within the footwear industry. The brand is distinguished for their signature introduction of Swarovski encrusted shoes, also using fabrics such silk, satin and jamavar on genuine leather to create elegant and chic footwear and now clutches, for all seasons and occasions. Constantly innovating, the brand has recently expanded to include a line of ‘Shoes for Little Girls’ and over the course of their 12 year history they have also collaborated within the fashion industry with leading retail icons and luxury prêt wear designers , defining footwear styles at numerous fashion shows and collections to date. Having grown exponentially in the last decade, Samia & Azmay Shahzada now offers major retail presence across Karachi, Lahore and Islamabad through six distinct outlets. The brand has come to be synonymous with a complete range of local luxury footwear, providing their clientele with a high end retail experience. Their designs range from the more minimalist approach to engaging ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles in the form of formal wear, flats, clutches and shoes for children. The brand is credited for introducing local designer stilettos to the country in the late nineties, the mule trend, the cuff heel style and as the first manufacturers of the d’orsay style pump and the ballet shoe style. Never compromising on quality and comfort, Samia & Azmay also pioneered and continue the use of the padded sole in their flat shoe collections for extra comfort, despite this being shunned by other shoe designers on account of its expense; the brand also custom designs formal footwear for people with problem feet. With both signature and seasonal lines, Samia & Azmay Shahzada is currently available across three outlets in Karachi including their flagship in Zamzama, at the Forum Mall, Dolmen Mall -Tariq Road and at Park Towers; In Lahore at at the Kingson Mall and in Islamabad at the Beverly Centre. The brand looks forward to continuing to make fashionable shoes and clutches exclusively designed with materials sourced for their exceptional quality and aesthetic appeal. Karachi Outlets:
Shop #1-E, 7th Commercial Lane, Zamzama Phase 5, D.H.A. Phone 021-35302058
Forum Mall
Park Towers
Dolmen Mall - Tariq Road
Lahore:
Kingson Boulevard Mall Ground Floor, Main Boulevard Gulberg. Phone 042-35788668
Islamabad:
Shop #8, Beverly Center Blue Area, Islamabad.
