ALIF

21/09/2026

Presenting fine Kantha stitch & sparkling Pitta Gotta work on soft, flow Khaddi Silk that drapes beautifully ✨

These Kantha & Pitta Gotta 2-Pieces are perfect for festive, dawat & formal evenings 💖

17/09/2026

Intricate Parsi embroidery & sparkling Mukesh on soft, flowy Khaddi Silk that drapes beautifully 😍

Made on premium khaddi silk, rich festive hues, and handwork that makes every detail unforgettable. 💗

Luxury festive wear designed especially for this shaadi season and family dawats ✨

07/09/2026

A familiar favourite is making its return ✨

The same signature design🧵🪡

The same fabric you loved 🩷

But this time, dressed in a whole new palette 🎨

Our Festive Collection - reimagined in new colours is launching soon ✨

12/07/2026

Tarkashi work 🪡🧵

09/07/2026

27/06/2026

Chikankari is not just embroidery. It is patience stitched by hand. It is a craft passed down through generations - from the narrow lanes of Lucknow to the wardrobes of women who understand that real beauty never rushes💗

ALIF's Virsa Collection brings that heritage back - in pure lawn, with delicate Chikankari & Mukesh detailing that catches every light, and a grace that no fast fashion can replicate ✨

18/06/2026

ALIF's Virsa Collection brings that heritage back - in pure lawn, with delicate Chikankari & Mukesh detailing that catches every light, and a grace that no fast fashion can replicate 💗

10/06/2026

Your everyday summer essentials are here 🎀

Soft lawn, delicate white Chikankari embroidery, and beautifully detailed dupattas - designed to keep you cool, graceful, and stylish all season long ✨

Don't miss out on one of ALIF's most-loved styles 💖

05/06/2026

Tarkashi Work! ✨

30/05/2026

Discover timeless craftsmanship with ALIF's beautifully detailed ensembles from the Visa Collection ✨

Crafted on soft Pure Lawn, these outfits feature handmade applique work, intricate Parsi & Ralli detailing, and delicate Chikankari, paired with beautifully bordered dupattas for a refined, graceful look 🦋

Each article is completed with a matching plain trouser - perfect for summer wear🌸