OUR STORY
Sartyoon Sang is a luxury fashion & home décor brand, showcasing craftwork by home-based workers, organised under business development groups (BDGs) at the grassroots level throughout Sindh province. We are known for fusing timeless craftsmanship with innovative designs, crafting limited-edition collections featuring hand-embroidery, appliqué, and patchwork. From iconic Tanka stitches to
bold, modern patterns, each creation is crafted with care and weaves a story of heritage and creativity. OUR ROOTS
The Sindh Rural Support Organization (SRSO) was incorporated on May 29, 2003, as a not-for-profit organization, registered under Section 42 of the Companies Act 2017 (formerly known as the Companies Ordinance, 1984). Funded by the Government of Sindh with an endowment that grew from Rs. 500 million to Rs. 1 billion, SRSO operates in 15 districts across Sindh, including Sukkur, Khairpur Mir's, Ghotki, Naushehroferoz, Sh. Benazirabad, Sanghar, Badin, Thatta, Mirpurkhas, Umerkot, Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot, and Qamber-Shahdadkot, covering 695 Union Councils. With a 17-year history, SRSO’s mandate is to alleviate poverty by harnessing people’s potential through community empowerment, skills enhancement, capacity building, and development of community-supported infrastructure projects, alongside support for income generation, enterprise development, and microcredit. Since 2007, SRSO has promoted craft enterprises as an alternative livelihood (non-farm) through its Craft Enterprise Development (CED) Section, focusing on developing, promoting, and reviving traditional skills, particularly handicrafts, in rural Sindh. We organize rural artisans, 50% of whom are women from underdeveloped areas, and upgrade their skills through capacity-building training, product designing, and business development exercises. Craftwork, the third-largest non-farm skill in Sindh after agriculture and livestock, is primarily done by rural women, who contribute over 50% to their household incomes.
