Loulou

Loulou AN ULTRA-FEMININE, FASHION-LITERATE, DISTINCTIVELY UNIQUE ROMANIAN COUTURE BRAND The iconic design can basically be defined as "couture with a twist".

THE HOUSE

The HOUSE of LOULOU was founded in 2012 by the young and talented designer, Andra Turcanu. The brand reflects both her great personality and vision on modern femininity, therefore Loulou’s iconic silhouette is delicate and luxuriant, but at the same time truly empowering. The House takes pride in the artisan techniques and unique concepts that come together in an ethereal, timeless aest

hetic. Intricate embroideries, architectural cuts and high-end fabrics perfectly harmonize in sumptuous, signature designs. In 2017, Loulou has begun its rebranding process, aiming to reach a stronger aesthetic and a clearer positioning among the truly gifted couturiers. The house has set its brand values and the loudest ones are self-awareness and power silhouettes, all celebrated with high-end textures and embellishments. THE DESIGN

Loulou’s designs are a real celebration of femininity in all its meaning! The essence of each piece lies in the high craftsmanship and in the strong passion, conspicuously sensed in each and every little detail. Intricate appliqué detailing, exclusive concepts and premium materials masterfully create designs that can be easily styled in both day-chic and gala looks. A quintessentially stylish twist. THE DESIGNER

Andra Turcanu is the founder, CEO and Creative Director of Loulou. With a rich background in both design and marketing, Andra found it easily to combine business with pleasure in a successful concept which today is known as the glorious House of Loulou. The name of the brand comes from her early age nickname “Loulou”, appellative that her loved ones used to call her by. A great feminist, Andra celebrates the women’s graceful figure through every piece she creates. She has a fascinating gift and desire of encouraging women to love themselves and to celebrate their inside-out beauty everyday. And since a celebration is nothing without ‘fireworks’, she introduced lustrous embroidery and luxuriant finishes among the core attributes of her brand’s aesthetic.

DON’T YOU JUST LOVE A GOOD HOLLYWOOD NOVEL? Prom night with 🪩Wearing LOULOU ‘LA CANDY MINIDRESS’
04/06/2024

DON’T YOU JUST LOVE A GOOD HOLLYWOOD NOVEL?

Prom night with 🪩
Wearing LOULOU ‘LA CANDY MINIDRESS’

Latest additions | Fall 2024 bridal
23/04/2024

Latest additions

| Fall 2024 bridal

Latest additions | Fall 2024 bridal
23/04/2024

Latest additions

| Fall 2024 bridal

Right in time for saying I DO.
27/03/2024

Right in time for saying I DO.

Sheer maxi dress embellished with silk organza and coque feathers 3D papillons.
05/03/2024

Sheer maxi dress embellished with silk organza and coque feathers 3D papillons.

A vision of couture: an off-white silk organza ensemble, its form ethereal, is aflutter with hand-painted leather butter...
04/03/2024

A vision of couture: an off-white silk organza ensemble, its form ethereal, is aflutter with hand-painted leather butterflies, each wing a stroke of the artisan’s brush, and trimmed with the finesse of coque feathers.

LOULOU’s Spring-Summer 2024 Couture collection emerges as a testament to the enduring art of fashion. At its heart, the ...
01/03/2024

LOULOU’s Spring-Summer 2024 Couture collection emerges as a testament to the enduring art of fashion. At its heart, the theme of metamorphosis, exemplified by the delicate ‘papillon’, symbolizes both beauty and continuous transformation. This collection is a convergence of tradition and innovation, where leather meets the diaphanous elegance of silk through masterful couture techniques. Each piece tells a story of time’s passage, embodied in the exquisite evolution of style and substance that is quintessentially LOULOU.

Off-white silk organza hoodie embellished with hand painted leather papillons and delicate coque feathers.
01/03/2024

Off-white silk organza hoodie embellished with hand painted leather papillons and delicate coque feathers.

Spring ‘24 - drop one - coming soon on loulouthebrand.com
29/02/2024

Spring ‘24 - drop one - coming soon on loulouthebrand.com

Spring ‘24 - drop one - coming soon on loulouthebrand.com
27/02/2024

Spring ‘24 - drop one - coming soon on loulouthebrand.com

Address

Bucharest

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00

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