NALU

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Founded in 2015, NALU is more than just an underwear brand. It's a celebration of women, designed by women. Simplification is not a trend. It is our nature.

We believe that comfort and style should go hand in hand, and that every woman deserves to feel confident & empowered from the first layer up. In a world of excess, NALU reclaims the joy of simplicity. This is not about how little we can live with, it is about figuring out what we simply can’t live without. Living with less has its virtues, but the task of essential living is to uncover the elements that bring us joy. Our mission is to cultivate selectivity, to transform plain objects into pieces that speak about who we are and what makes us happy. Today’s hyper-connectivity and sensory overload are leaving humans feeling wiped. It is a basic need that is getting rediscovered. It is now present in all new aesthetics. It is present in design, in architecture, in our life philosophy, as well as in the clothes we choose. This is why we created NALU, a product range that includes non-underwired and non-padded bras and briefs with contemporary design. Essential lingerie that allows us to move freely and highlights the natural shape of our bodies.

07/10/2026

We handled the making, but the styling is your part. The bodysuits are available as part of the archive sale, in limited stock. ✨

05/10/2026

Our most customisable swimsuit. 🍒 You can wear the straps in X or parallel, and the fact that you can tighten the drawstring at the back allows you to adjust the suit on your waist.

The drawstring at the side allows you to adjust the thigh cut – you can opt for a high-cut, leg-lengthening version or more thigh and buttock coverage for added comfort. And part of the Bundle Sale %.

03/10/2026

Your next favorite loungewear might be closer than you think. Now offered as part of our archive sale, as long as stock lasts. ☁

01/10/2026

Essentials, not basics. Find the ones that feel like yours online or come by our showrooms in Bucharest (AlbAlb Shop) and Cluj (Monom the Concept store).

29/09/2026

Less, but better. All NALU pieces are made in Transylvania in small batches, with care for both you and the process behind them. 💌

Visit our showrooms and discover essentials designed to last beyond seasons and trends - AlbAlb Shop in Bucharest and Monom the Concept Store in Cluj.

26/09/2026

A bodysuit works great because it stays put. This means no adjusting, no untucking, no second thoughts mid-day.

MERA, VITRA, LORA, ARIA - all four close with a three-snap closure, all four hold their shape from morning to whenever. The styling part is up to you.

24/09/2026

The full swimwear lineup, at its best. Up to 30% off ☀

22/09/2026

Whether you are looking for a wire-free bra that provides natural everyday support, or seamless briefs that stay invisible under your clothes, now is the perfect time to update your top drawer with timeless essentials. 💌

Enjoy special discounts on our entire deadstock polyamide collection.

18/09/2026

You don’t really need a calendar for this. Just the right swimsuit, offered at a kinder price for now. Limited stock. ☀

16/09/2026

Online shopping is convenient, but sometimes you want to see a piece up close, feel the fabric, and try it on before making up your mind. ✨

Come visit us at MONOM The Concept Store in Cluj or AlbAlb Shop in Bucharest.

Address

Cluj-Napoca

Telephone

+40747492499

Website

http://www.nalu.ro/

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