For the younger part of Japan, and especially in Tokyo is very important as you look and before leaving the house to the street carefully chosen outfit. That’s how the Japanese are able to combine, as it would seem different at first glance, styles, probably impossible to repeat any of the Europeans. We are very interested in fashion and local brands, which are almost exclusively in Japan and else
where in Europe. We decided to start with Japan Fashion Week, and choosen five Japanese brands to the store – ATO, Mintdesigns, Theatre Products, Taishi Nobukuni and Tiny Dinosaur. In November of 2007, we opened our store on Petrovsky Boulevard, in the studio of Moscow artist Alexander Petlura, where we immediately attracted the attention of ordinary people and the creative crowd. Continuing the idea japanese spirit, we decided to celebrate Japanese holidays in the store, such as Setsubun – the day of the spring on the lunar calendar, Hana-Matsuri – a holiday for girls in Japan, the O-hanami – cherry blossom festival started, Higan – the autumnal equinox, and others. All the holidays, we try to carry out in accordance with Japanese tradition. In July of 2008, we moved to the Teatralny proezd bldg.3 – the very center of Moscow, in a historic building – a monument of the 19th century, the former Central Baths. This is a place with a unique history and spirit. In November of 2011 our shop was reconstructed as a result of selling space increased by 2 times.
