06/08/2026
Good characters don’t decorate brands. They make them harder to ignore.
Characters make brands easier to notice, remember, and feel something about. They add emotion to otherwise functional touchpoints and give people a reason to stop, look, share, or come back.
A strong character also expands what a brand can do. It can live across packaging, campaigns, products, spaces, social content, motion, and collaborations — while keeping the communication recognisable.
Here’s a selection of characters and mascots created by Choice Studio.
