11/07/2021
👨👩👧👦 Target Audience. Why Does The Sewing Business Needs To Know A Portrait?
In order not just to sew, but to succeed in the sewing business, you need to understand what to sew and for whom, and how to properly promote your services. The target audience is the potential customers of your business. It is much easier to build advertising campaigns, develop offers and introduce certain products into the assortment when you know the portrait of the target audience, its pains and needs
📊 Analysis of the target audience should be started with getting to know competitors and their services. Next, define a broad core audience and break your leads into smaller groups.
For the sewing business, the most relevant are the distribution by:
🔸 gender;
🔸 age: for children, adolescents and adults, the assortment will differ;
🔸 body forms; non-standard figures, athletic figures, Plus Size clients;
🔸 purchasing power: the more complex the product you plan to sew, the higher the price tag, but more investments will be required.
Study each of the target audience groups, what exactly these consumers are missing, and offer your service. For example, in your city no one sews custom-made underwear. Be the first! Lack of knowledge? Take courses and level up!
Knowing the portrait of your target audience also makes it easier to plan costs. So, if most of the clients are women with children, it is worthwhile to master the sewing of products that are interesting to them and acquire appropriate dress forms.
❓ Have you already decided on your target audience?
✔️ High-quality tailor's dress forms are waiting in Direct or at iminera.store on ETSY
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