Swegmark of Sweden

Swegmark of Sweden Swegmark of Sweden AB är en av Sveriges äldsta behåtillverkare. Swegmark of Sweden finns att köpa hos välsorterade detaljister samt näthandel.

Making sustainable, high quality underwear for you, since 1937 ✨
We strongly belive that every woman has the right to feel comfortable and supported, every single day 🤎 Alla produkter hos Swegmark of Sweden är miljöcertifierade sedan 1998 och företaget var den första underklädestillverkaren i Norden som har Fair Trade certifierade produkter i sortimentet. Målet är att vara bäst på att tillverka underkläder för kvinnor som ställer särskilt stora krav på funktion och passform.

We received a message from a customer that honestly made our day. Here are her words:"I saw your post about sports bras ...
11/06/2026

We received a message from a customer that honestly made our day. Here are her words:

"I saw your post about sports bras a while back, about how one of the biggest reasons people quit working out is that their sports bra just doesn't do the job. That has been my reality too, running has always been uncomfortable.

So I decided to give it a shot and ordered Kimberly Iconic. And WOW, what a difference! I went for a run for the first time in ages without thinking about my chest even once. But what surprised me the most? It wasn't tight around the band at all. That has always been my dilemma, great support usually means it feels like a vice around my ribs. Not this time. I am so grateful. FINALLY a sports bra that actually delivers!"

Messages like this are why we do what we do. 🙏💛

Have you found your perfect sports bra yet? Tell us in the comments!

🔎 Kimberly Iconic

Graduation ceremonies, Midsummer dresses, that favourite white sundress you've been waiting all year to wear. These are ...
09/06/2026

Graduation ceremonies, Midsummer dresses, that favourite white sundress you've been waiting all year to wear. These are the moments when you want everything to look just right underneath, because the only lines people should be talking about are the ones in your graduation speech. 🎓

A t-shirt bra with its smooth, seamless cups gives you a clean, beautiful silhouette under even the thinnest fabrics. No lines, no distractions, just you feeling your best.

Swegmark offers t-shirt bras both with and without underwire, so you can choose the fit and feel that works for you, without ever compromising on comfort.

Which do you prefer, with or without underwire?

🔎 t-shirt-bra

1. Smooth Line Wire Bra Padded
2. Clean Beauty Soft Bra Cool & Dry Moulded Cups
3. Shine Soft Bra
4. Pure Shape wire bra padded cups
5. Clean Curves Wire Bra Moulded Cups

06/06/2026

Swedish summers. Swedish women. Swedish craftsmanship.

Since 1937, we've been trusted to support the women of this country. Through every season, every decade, every version of herself.

That's a legacy we don't take lightly.

Happy National Day Sweden! 🇸🇪💐

Not all bras are created equal and not all bodies are the same. The right bra can change everything. The wrong one... we...
04/06/2026

Not all bras are created equal and not all bodies are the same. The right bra can change everything. The wrong one... well, you know.

At Swegmark, bra design is our expertise. We've spent years developing styles that work across sizes, shapes and needs, because we believe every woman deserves a bra that actually fits.

Got a question? Reach out. There's no such thing as a silly question when it comes to fit.

🔎 find-your-perfect-size

What would you ask a bra expert if you could?

This is what we've been waiting for all year.Olive green on the beach. Olive green by the pool. Olive green on a boat so...
02/06/2026

This is what we've been waiting for all year.

Olive green on the beach. Olive green by the pool. Olive green on a boat somewhere warm with a cold drink in hand.

The colour is here, the styles are ready — now we just need the vacation to start. 💚

🔎 Search your favourite style in olive green

Which one caught your eye first?

Whether you're a mum yourself, or thinking of the one who made you, today is for you. Mums: they worry, they fix, they l...
31/05/2026

Whether you're a mum yourself, or thinking of the one who made you, today is for you.

Mums: they worry, they fix, they love without limits. And somehow they always know. To the ones who show up every day, in a thousand quiet ways. You are seen, you are loved, you are celebrated.

Happy Mother's Day to all the incredible women out there. 💐

Tell us about her (or yourself!) in the comments. 👇

28/05/2026

Made to disappear under your clothes and make you forget about the heat.

Cool & Dry gives you a smooth silhouette and a fabric that actively keeps you cool, dry and comfortable all day. Perfect for summer. Essential during menopause.

🔎 Cool & Dry

Have you tried Cool & Dry yet and felt the benefits? 👗

26/05/2026

Some summers stay with you forever. The light, the water, the company and the feeling of just being exactly where you're supposed to be.

Swimwear for all women and the moments that matter.

Who's your person for days like these? 🌊

Summer evenings at the sea. 🌊Is there a better way to end a vacation day than at the cliffs, just as the sun sets?We hav...
24/05/2026

Summer evenings at the sea. 🌊

Is there a better way to end a vacation day than at the cliffs, just as the sun sets?

We have the swimsuits and bikinis for your late night summer swims.

Are you team lake or team sea when it comes to late night dips?

🔎 Haiti

Whether you just signed up for your first race, run your usual loop in the woods, or are simply dusting off your running...
21/05/2026

Whether you just signed up for your first race, run your usual loop in the woods, or are simply dusting off your running shoes for the first time this season, we are cheering you on. All of you. 🤍

Because the right sports bra is not just a nice-to-have. It is about giving your body the right conditions to focus on what you came here to do: move.

Discomfort and pain from breast movement is one of the most common reasons women cut their workouts short, or avoid them altogether. It does not have to be that way.

Our Extreme Support styles are designed to keep everything in place for the full distance.

Whatever your pace, whatever your distance, you deserve a sports bra that keeps up.

Have you found your perfect sports bra yet? 🏃🏻‍♀️

🔎 Ultimate-sport-bra

Adress

Viaredsvägen 22D
Borås
50464

Webbplats

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