Swegmark of Sweden

14/07/2026

There is a place for every sports bra. ☀️

Our medium-support sports bras are perfect for that long morning walk that turns into a stop for breakfast at a seaside café. Or a bike trip to discover the vacation village where you rented a little cabin with your family.

For movement that isn't necessarily a planned workout. Summer is perfect that way. You are outside a lot and want something with great support but, at the same time, is soft and that you can wear all day, no matter what adventures the day brings. 💛

🔎 medium-support

12/07/2026

The underwear you stop thinking about five seconds after putting it on.

Essence Brazilian Briefs are made for everyday wear. Lightweight, breathable, and designed to stay in place without digging in. A clean, modern cut that looks as good as it feels, with soft flat edges that mean no visible lines and Cool & Dry fabric that keeps you fresh from morning to evening.

Effortless. Essential. Just right. 💕

When it's time to upgrade your basics, you know where to find us. Just visit our website and search for: Essence Brazilian Briefs Cool and Dry

10/07/2026

09/07/2026

When you need your sports bra to keep up, Movement delivers.

Double-layered cups, a wider back, and padded shoulder straps built for the sessions that demand everything. COOLMAX® fabric keeps you dry, and the straps work two ways; classic or clipped into a racerback, depending on how you move.

Movement is simply the perfect choice if you want a sports bra that stays in place, shapes your bust naturally, and delivers extreme support, no matter your training style.

Named Best in Test by Runner's World Germany 2022. One of our most loved styles for a reason.

🔎 Movement

07/07/2026

A good t-shirt bra should be seen exactly never.

Seamless cups, no lines, no drama. Just the perfect base under your favourite tops. With or without underwire, and with the kind of comfort that makes you forget you're wearing a bra at all.

🔎 T-shirt Bra

05/07/2026

Bikini lover? Swimsuit person? Can't decide?

We have halternecks, strapless styles, cross-backs, underwire, wire-free, high-waisted briefs, maxi briefs, tankinis — you name it. Whatever makes you feel good at the water's edge, we've got you covered. Or uncovered. Your call.

🔎 Swimwear

02/07/2026

Some things about perimenopause and menopause nobody warns you about. Like how much a fabric can matter.

When your body's thermostat becomes unpredictable, what you wear closest to your skin starts to earn its place differently. Cool & Dry is developed with this life phase in mind — moisture-wicking, temperature-regulating, and gentle enough for skin that's become more reactive.

Essence tank top is the base layer that quietly does its job, so you don't have to think about it. Cut to sit high on the back for extra coverage and comfort, exactly where you need it most.

🔎 Essence Tank Top

30/06/2026

Good news for everyone who has ever taken their bra off the moment they got home.

Our softest underwire is flexible, gentle and shaped to move with you, not against you. The support you want, the comfort you didn't think was possible from an underwire bra.

You might not want to take this one off.

Find several styles on our website, the one in the picture is Adorable Shape — available in the most adorable colours.

🔎 Adorable Shape

28/06/2026

Have you tried our Cool & Dry collection yet? 🤍

Essence is a soft, lightweight tank top designed to keep you cool, dry and comfortable from morning to evening. The Cool & Dry fabric moves moisture away from the skin and helps release heat, making it ideal for warm days, active moments and nights when your body has other plans.

Slightly longer for a stay-put fit, and designed for every version of your day. Tip: size down for a more fitted, slimming feel.

🔎 Essence Tank Top Cool and Dry Beige

25/06/2026

Sunshine, fresh air, and a body that wants to move. 🤸🏽‍♀️

A morning run while the air is still cool. Yoga in the open air. A long walk along the beach or through the forest. Whatever gets you outside this summer, wear something that supports you all the way.

What's your favourite way to move this summer?

🔎 Sports Bra