ELVINE

ELVINE SOPHISTICATED CLOTHES FOR UNSOPHISTICATED BEHAVIOUR Elvine worked as a seamstress in Estonia during the Second World War.

Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden. In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the

streets and its graffiti culture. With the opening of his own street wear store, Daniel realized what it was he and his friends weren’t able to find in the clothing industry. He wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother. Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more importantly, in his friends. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniel’s life on the streets merged with his grandmother’s functional legacy to create a new kind of Elvine: Sophisticated clothes for unsophisticated behavior.

The May Shift.
05/05/2026

The May Shift.

Linda is a beloved member of the Elvine team. Based in our sales department, she manages our popular Archive Sales and i...
07/04/2026

Linda is a beloved member of the Elvine team. Based in our sales department, she manages our popular Archive Sales and is one of the friendly voices you’ll meet when contacting our customer service. On top of that, she’s the face of our latest lookbook! Honestly, what would we do without her?

Here’s five quick questions with Linda:
Favourite album: Can’t decide, but everything by Daniela Rathana!
Favorite accessory: Earcuffs, silver rings, and chunky silver necklaces, I basically wear them all at once!
Favourite piece of clothing: The blazer Odelia by
Favourite spot in town:
What’s always in your pocket? Weleda LipBalm

A big thanks to Linda! ❤️

Lite exempel på olika plagg som kommer finnas på vår Archive Sale! Finns allt möjligt som vårjackor, ulljackor, västar, ...
25/03/2026

Lite exempel på olika plagg som kommer finnas på vår Archive Sale! Finns allt möjligt som vårjackor, ulljackor, västar, stickat, T-shirts, byxor, sweatshirts, klänningar och mer! 🙌 Varmt välkomna att fynda!

Öppettider:
Torsdag: 7-18
Fredag: 10-18
Lördag: 10-17

Vi ses!❤️

Subscribe to our newsletter to become a City Explorer before Friday 27/3 and find out what’s happening… Link in bio to s...
25/03/2026

Subscribe to our newsletter to become a City Explorer before Friday 27/3 and find out what’s happening… Link in bio to subscribe.

A talk with our City Explorer Clara Frisk!Clara is a jewelry designer and artist based in Gothenburg, and in her studio ...
20/03/2026

A talk with our City Explorer Clara Frisk!
Clara is a jewelry designer and artist based in Gothenburg, and in her studio in Gamlestaden she creates handcrafted statement earrings that are guaranteed to turn heads!

We had a great time with her in her studio, and a talk about inspiration in both her work and personal style.

Make sure to follow .se and check out her website clarafina.se to see her earrings!

UNPLANNED LOOKS.We called three people and asked them to choose a jacket they like. Then we showed up and took the photo...
16/03/2026

UNPLANNED LOOKS.
We called three people and asked them to choose a jacket they like. Then we showed up and took the photo. No styling. No planning. Just their choice.
Which look is your favourite?

Spring isn’t one season. It’s three in the same day.Cold morning. Warm afternoon. Wind before dinner.Dress for the whole...
13/03/2026

Spring isn’t one season. It’s three in the same day.
Cold morning. Warm afternoon. Wind before dinner.

Dress for the whole story.

Welcome to Gamlestaden! We’ve teamed up with our friends Clara and Andreas to create the ultimate guide for those days w...
10/03/2026

Welcome to Gamlestaden! We’ve teamed up with our friends Clara and Andreas to create the ultimate guide for those days when the weather is, well, unpredictable. In their own words: ’We rarely feel the need to leave Gamlestaden; everything we love and need is right here. It’s authentic, welcoming, and full of character.’ Join us, and don’t forget to tag us if you drop by any of our favorite spots!

Adress

Customer Care Opening Hours
Gothenburg
SATURDAY-SUNDAY,CLOSED

Öppettider

Måndag 08:30 - 16:00
Tisdag 08:30 - 16:00
Onsdag 08:30 - 16:00
Torsdag 08:30 - 16:00
Fredag 08:30 - 15:00

Webbplats

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Var den första att veta och låt oss skicka ett mail när ELVINE postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.

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