Have you ever been on a flight with tight jeans cutting into the back of your knees? Or arrived at a meeting on bike, in the rain, looking like a drowned rat? With the need and longing for a pair of pants that were great-looking, comfortable and durable. Pants that would accompany me to meetings as well as to parties, looking as swell with a T-shirt as with a button-down. Pants that don’t dig wate
r and dirt. Those are the pants I’ve been looking for, the pants I wanted to buy. I just hadn’t been able to find them. So I got together with some uncompromising people. And together we made those pants. Together we tested those pants. At meetings. At weddings and funerals. Through all kinds of weather. On bike rides through Stockholm and on a motorbike across Europe and the US. We’ve run through the streets and we’ve messed about with a football in the park. We’ve been on trains to Borås and on flights to London, Berlin and New York. Always in the pants. And all I can say is – we did it. The pants we designed in Stockholm, the pants we made from a Swiss hi-tech material and sewed in Borås, Sweden – they are precisely the pants I had longed for. The pants that refuse to compromise. We hope you will love them as much as we do.
