Jufure

Jufure Celebrating African history, culture, and heritage-
Because history is what we wear. Limited edition collections that tell untold stories.
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Designed with pride | Worn with purpose

Out of curiosity… 👀Did our sisters grow up doing Dapatakencen too, or was it mostly the boys? 😄If you used to go Dapatak...
03/07/2026

Out of curiosity… 👀

Did our sisters grow up doing Dapatakencen too, or was it mostly the boys? 😄

If you used to go Dapatakencen, or you know someone who did, drop a comment below. Let’s find all the Dapatakencen Queens! 👣😂

Tomorrow is the day!

The collection drops tomorrow at 16:00 Swedish time (14:00 GMT) on Jufure.com.

⏰ Please set your alarm so you don’t miss out.

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Model

If you could only choose one, which would it be? 🖤💛Black Jurr or Yellow Jurr?I’m honestly still deciding. Every time I t...
02/07/2026

If you could only choose one, which would it be? 🖤💛

Black Jurr or Yellow Jurr?

I’m honestly still deciding. Every time I think I’ve picked a favorite, I change my mind. 😆

Which one would you go for? Drop your choice in the comments.

Collection drops this Saturday
🇸🇪 16:00 Swedish Time
🌍 14:00 GMT

Set your alarm so you don’t miss out.

www.jufure.com

📸evns model

WHAT COLOR IS THIS SHIRT? 👀💛This might be the most debated color in fashion. 😅Some say Butter Yellow. Others say Pale Su...
01/07/2026

WHAT COLOR IS THIS SHIRT? 👀💛

This might be the most debated color in fashion. 😅

Some say Butter Yellow. Others say Pale Sunflower. A few just call it Yellow… and then there are those who’ll swear it’s UPD Yellow. 😂

What would YOU call this color? Drop your answer below and let’s settle the debate.

The Collection Countdown is ON

📅 Saturday, July 4
🇸🇪 16:00 Swedish Time
🌍 14:00 GMT

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Model

Who’s the Biggest Bawdo in Tiki-taka? 🇬🇲We all know that one person in the neighborhood who was the biggest Bawdo at Tik...
30/06/2026

Who’s the Biggest Bawdo in Tiki-taka? 🇬🇲

We all know that one person in the neighborhood who was the biggest Bawdo at Tikitaka. The one nobody wanted to play against because they never lost. 😂

Now it’s time to settle it once and for all…

We’re organizing a one-day Tiki-taka Tournament to crown the Tikitaka Champion of The Gambia!

Tag the biggest Bawdo you know in the comments. Let’s see who’s brave enough to prove they’re still the champion!

Share this post and let the tournament begin!

The collection will be available on 4 July at 16:00 (Sweden) | 14:00 GMT.

Visit Jufure.com before the release and be ready when it goes live.

A Fula word built on three unshakeable principles, Honor. Dignity. Respect.This isn’t about status or wealth. It’s about...
29/06/2026

A Fula word built on three unshakeable principles, Honor. Dignity. Respect.

This isn’t about status or wealth. It’s about how you carry yourself when no one is watching. It’s about moving with quiet confidence, not arrogance. Keeping your word. Standing firm in your truth.

At Jufure, we didn’t create this collection just to make you look good. We created it to remind you of who you are and where you come from.

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Model .evns

Am I the only one getting tropical fruit juice and mojito vibes from this? 🍹🥭💜🍋It looks like the perfect summer mix. 😂 O...
25/06/2026

Am I the only one getting tropical fruit juice and mojito vibes from this? 🍹🥭💜🍋

It looks like the perfect summer mix. 😂 Or is it just me?

What does this picture remind you of? I’d love to know what people from different countries are seeing!

The collection will be available on the 4th July at 16:00 Swedish time and 14:00 Gambian time.

Model

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A quick message from the heart I’ve been reading your comments on every collection reveal, and honestly, thank you. The ...
24/06/2026

A quick message from the heart

I’ve been reading your comments on every collection reveal, and honestly, thank you. The amount of love you’ve shown every single drop has been incredible.

As a designer, it’s hard to explain the feeling of seeing people appreciate something you’ve spent months thinking about, creating, and refining. The late nights, the ideas, the details, the constant adjustments it all becomes worth it when people connect with the work and understand the story behind it.

What many people don’t know is that this collection took 7 full months to create. Every design, every detail, and every story was carefully developed. That’s why there are 7 pieces in this collection each piece represents one month of the journey.

Today, we have wearing the next look, and I couldn’t be happier with how it came out.

Thank you for supporting our art, our culture, and the stories we are telling together. Jufure has never been about one person it has always been about a movement.

July 4th is getting closer.

Which piece we’ve revealed so far is your favorite?

Dapatakencen 👣Dapatakencen means barefoot in Mandinka.This collection comes from a place many of us know well a time whe...
23/06/2026

Dapatakencen 👣

Dapatakencen means barefoot in Mandinka.

This collection comes from a place many of us know well a time when life was simple, but the memories were rich.

Growing up, shoes were not something we wore all day. They were precious. We saved them for school, Eid, church, family visits, or special occasions. The moment we came home, those shoes went safely under the bed, and we ran straight back outside barefoot.

Bare feet carried us everywhere. Across sandy compounds, village roads, football fields, farms, and family gatherings. They carried our dreams long before we knew where life would take us.

And of course, there were the thorns.

You’re running at full speed, laughing with your friends, thinking about nothing but the game… then suddenly

OUCH! 😭

A sharp thorn or tiny stick goes straight into your foot.

Everything stops.

You hop on one leg, trying to be brave while your friends gather around to inspect the damage. Someone runs to find a pin. Someone else claims they’re a doctor. Then comes the painful part everybody trying to pull the thorn out while you scream and tell them to be careful. 😂

If your friends couldn’t get it out, there was only one solution: run to Grandma or Grandpa.

You place your foot on their lap, and with years of experience, they slowly remove the thorn using a sewing pin while telling you to stop moving. Somehow, it always hurt and felt comforting at the same time. ❤️

Those moments were never just about the thorn.

They were about friendship, family, community, and the people who were always there when life hurt a little.

That is the story behind this design.

The two bare feet placed at the center of this t-shirt represent more than childhood memories.

They represent humble beginnings. A reminder that no matter how far we travel in life, we should never forget where we started.

This piece is for everyone who remembers where they came from.

Because true wealth is not forgetting our roots

Available July 4th on Jufure.com.

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Model .evns

BALOLEH Baloleh is a word from the Manjago language that means unity or togetherness.It is a simple word, but it carries...
22/06/2026

BALOLEH

Baloleh is a word from the Manjago language that means unity or togetherness.

It is a simple word, but it carries a powerful message. For generations, it has represented the importance of community, family, and standing together.

Africa is a continent blessed with many tribes, languages, cultures, and traditions. While we may have different customs and backgrounds, our strength has always been in our ability to unite. Unity is our greatest strength and the only way forward. When we support one another and move as one people, we become unbreakable.

That belief is the inspiration behind this design.

The white color was chosen intentionally. It represents peace and harmony, values that have long been associated with the Manjago people and the way they have lived together as a community for generations.

You will also notice a stain-like print flowing across the chest. This detail was inspired by cashew stains. The Manjago people have long been known for cashew farming, and we wanted to reflect that important part of their history in the design.

Placed on top of this print is a piece of traditional Manjago woven fabric. Through our research, we learned that this beautiful material is known as Bléénj in some Manjago communities. For generations, it has been a symbol of identity, heritage, and pride, worn during important ceremonies and special occasions.

One thing we would love to learn from our Gambian Manjago brothers and sisters: what is the correct spelling of this fabric in The Gambia? We have heard different pronunciations and want to make sure we represent it correctly and respectfully. Please let us know in the comments so we can all learn and preserve this important part of our heritage together.

Wear it with pride.

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Model

Why is the Jurr mango placed right on the chest? Because some symbols deserve to be carried with pride. 🖤🖤🖤The Yellow te...
20/06/2026

Why is the Jurr mango placed right on the chest? Because some symbols deserve to be carried with pride. 🖤🖤🖤

The Yellow tee represents the warmth of the Senegambian sun and the golden beauty of the ripe Jurr mango.

The Black tee represents strength, elegance, and the enduring spirit of a people whose roots run deep.

For generations, the Jurr tree has been part of our story. It provided shade during long afternoons, brought families together, and gave us one of the sweetest mangoes found anywhere in the world. For many of us, the taste of a Jurr mango is not just a taste it is a memory. 🖤🖤✊🏿

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Model

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