Ame wool & sheepskin

14/04/2026

✨ Why does your body recognize the difference between “cheap warmth” and true regeneration?
Have you ever noticed that under some blankets you fall asleep instantly, while under others you keep tossing and turning?
We live in the era of “instant comfort.”
Soft, colorful microfiber blankets feel cozy at first — but after a while, something feels off.
You’re warm… but your skin can’t breathe.
A wave of heat, then a chill.
And after a nap, you feel more tired than before.
This is the trap of synthetic warmth.
Your body constantly releases moisture.
Synthetic fibers trap heat but block airflow — so instead of resting, your body fights to cool down.
Natural materials don’t force warmth.
They work with your body.
They breathe.
They balance.
They let you truly rest.
AME — natural warmth from the heart. 🤍

11/04/2026

08/04/2026

Little Kino in AME wool slippers 🤍 Videos like this from you truly warm my heart. Thank you so much ✨ Merci beaucoup!

06/04/2026

Natural warmth from the very beginning ✨
Every AME blanket is made from 100% merino – no polyester, no compromises.
Soft, breathable and gentle on sensitive skin 🤍
Perfect for the crib, stroller and everyday cozy moments.
AME – natural warmth from the heart.

24/03/2026

Hi! 👋
Do you want to meet us? We’re Kinga and Andreas, parents to our little son Amadeus and the founders of AME – our small family business.
We create natural, sustainable products made from 100% merino wool, crafted with care and love – perfect for cozy mornings, outdoor adventures, and special family moments.
Come say hi and discover our story, our passion, and our favorite pieces! 🤍

15/03/2026

Ready for little adventures 🤍

A cozy merino outfit for the smallest explorers.
Naturally soft, breathable and temperature-regulating.

Overall • Beanie • Booties
100% merino wool

Sewn in Europe from certified wool.
Designed with care in Scandinavia.🐑🐑🐑

11/03/2026

Do you have a little one under 1 year? We are looking for families to become AME brand ambassadors! 🐑🤍

Try our cozy AME baby products – blankets, booties, and more – and share your little one’s moments with us.

What you get:
🌿 We will send you an AME product in 100% Merino wool every 2 months to try and share your cozy moments.
🌿 Featured on our Instagram & social media
🌿 Be part of our small, sustainable Scandinavian brand

How to apply:
Send us a DM or comment below with your baby’s age and a short intro.

✨ Limited spots available – don’t miss out! ✨

Natural. Soft. Timeless.

cozybaby slowfashionbaby minimalbaby timelessdesign nordicbaby organicfeeling

11/03/2026

✨ Want to experience true softness? ✨

Wrap your little one in the gentle comfort of our AME baby blanket, crafted from 100% pure merino wool.
One side features a soft wool pile, the other a smooth fleece-like surface — creating warmth, breathability, and a calm, cozy space for your baby.
Perfect for naps, stroller rides, or quiet moments at home. Natural. Soft. Timeless.

🌿 Material: 100% merino wool
🌿 Size: 100 × 100 cm
🌿 Color: Ecru (natural white)
🌿 Woolmark certified

AME — fraån var familj till din🤍

naturalcomfort cozybaby woolblanket slowfashionbaby minimalbaby timelessdesign nordicbaby organicfeeling

07/03/2026

Sam and his little feet in our AME slippers 🤍
Thank You for this lovely 📸

Made from 100% Merino wool – naturally soft, breathable and warm.

Natural warmth from the heart.
From our family to yours.

AME
Natural. Cosy. Timeless. 🌿

03/03/2026

✨ What is luxury to you?
For us, luxury is when your body feels nature —
breathable, pure, and free.
100% Merino wool.
Soft. Warm. Timeless.
No polyester. No compromise.
This is AME. 🌿

01/03/2026

🤍 AME Teddy Jacket – 100% Merino Wool 🤍
Unisex. Oversized. Timeless.
Our teddy jacket in 100% merino wool is designed with a relaxed oversized fit – made for everyone who values comfort and Scandinavian simplicity.

✨ Naturally regulates body temperature
✨ Breathable & moisture-absorbing
✨ Antibacterial & odor resistant
✨ 0% synthetics – pure merino wool

Wear it layered in winter or as a statement piece on cool springs days 🍂
Unisex fit – oversized silhouette

Now only 800 SEK 🤍

Limited pieces available.
DM to order or click the link in bio.

sustainablefashion naturalfibers slowfashion

28/02/2026

✨ Lovely feedback from our customers! ✨
One of our wonderful customers received her AME products and said: “It’s lovely!” 💛
We’re so happy to hear that our 100% Merino wool products bring warmth, comfort, and joy – for little adventurers and their families.
Thank you for letting us be part of your everyday moments! 🌿🧸
lovely