Known as Joy Laperriere for her online persona, a self taught 3D artist. Joy started creating virtual fashion in a 3D environment "Second Life" with her brand ●Shi , which means "Rock" in mandarin. More significantly, her brand pays homage to her faith which is where she draws her strength and inspiration from. It all began from a dream and now she has bridged her creations from the virtual onto t
he real world. Our logo reflects our passion, which is to make a statement wherever life takes us. Recognizing Singapore as somewhat conservative didn't reverberate negativity. Instead, it was hope for us to create a space with subtle introduction to wearable fashion with a dash of avant-garde. The term "avant-garde" and being "bold" is overrated and often mistaken as an outward appearance. With this, we hope to communicate our brand awareness with each individual on a personal basis by introducing them to their inner selves both locally and internationally.
