Joannalsm

Joannalsm Joannalsm is a Singapore-based womenswear brand, founded in 2017. The brand aims to tell a story t JO.

by Joanna s a Singapore-based womenswear brand, founded in 2017 by fashion textile designer, Joanna Lim. The reflected N signifies her identity - being reflective as a designer in her brand. The brand is defined by its intricacy and innovative ways of reinterpretation of a given theme and recreates with her textile and intriguing placement of work. The brand aims to tell a story to the wearer in every garment, where the outfit function as a character - the wearer’s identification.

Fragmented Bloom 🌸Where structure meets softness, and identity blooms through contrast.
28/05/2026

Fragmented Bloom 🌸

Where structure meets softness, and identity blooms through contrast.

27/05/2026

LEGO GRAND BOTANICAL FASHION SHOW

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Fragmented Bloom: Studies of Self
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This collection explores identity as something non-linear, layered, and constantly in transition. Fragmented Bloom: Studies of Self is expressed through two complementary looks: an androgynous, structured ensemble and a fluid black dress, each reflecting different states of becoming.

The LEGO blooms act as externalised emotions; they are not decorative, but symbolic. Emerging, clustering, and interrupting the body, they mirror how identity can feel both constructed and uncontrollable. Placed asymmetrically across the garments, the blooms move between structure and spontaneity, suggesting that identity is not fixed, but continuously evolving through fragments, experiences, and change.

26/05/2026

Focus. Flash. Pose

Do you want to build lego?A fashion project with and • 🎬
26/05/2026

Do you want to build lego?

A fashion project with and

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17/05/2026

Fashion x Lego BTS
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Address

1 Cuscaden Rd
Singapore
249715

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