I'M IN

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One week since the I’M IN My Motherhood Era Preview Event and we’re still thinking about this day! 🩷From the honest conv...
23/08/2026

One week since the I’M IN My Motherhood Era Preview Event and we’re still thinking about this day! 🩷

From the honest conversations and little moments of connection to finally sharing our 1st-ever Nursing Collection with you in person — this was such a special milestone for us.

To everyone who spent the afternoon with us, our speakers who shared so openly, and all our brand partners, sponsors and vendors who helped bring the day to life: thank you for being part of it. 🫶

Here are some of our favourite moments from the day — spot yourself or someone you know? 👀

And if you missed this one, make sure you’re on our mailing list so you’ll be the first to hear about what we’re planning next. 👀🩷

Xx,

[GIVEAWAY] In celebration of World Breastfeeding Month and to round off the launch of our 1st-ever Nursing Collection, w...
22/08/2026

[GIVEAWAY] In celebration of World Breastfeeding Month and to round off the launch of our 1st-ever Nursing Collection, we’ve teamed up with some amazing brands to give ONE lucky winner a motherhood bundle worth over S$800! 😍

From nursing and postpartum essentials to baby care and everyday must-haves, we’ve put together a bundle to support you through the little (and big!) moments of motherhood. 🩷

Here’s what you’ll win:

🩷 I’M IN
1x LeakLock Nursing Wireless Bra
1x SoftFlex Cotton Cheekie
1x Max-Sculptor Hourglass Waist Trainer

☁️ BabyCentral SG
1x Theraline The Original Maternity and Nursing Pillow - Bamboo

🧸 Bublotte · bub-lot · Singapore’s First Magnetic Babywear
1x Bublotte Mommy Magnetic Pyjamas
1x Magnetic Baby Sleepsuit

🌿 Madam Partum
1x 60-min Signature TCM Lactation Massage

🌙 Millie Moon Luxury Diapers
2x Millie Moon Newborn Diapers
2x Sensitive Wipes

🎒 Skip Hop Singapore
1x Skip Hop Forma Backpack Diaper Bag

HOW TO ENTER:
1️⃣ Like this post.
2️⃣ Follow I’M IN XX, BabyCentral SG, Bublotte · bub-lot · Singapore’s First Magnetic Babywear, Madam Partum, Millie Moon Luxury Diapers, Skip Hop Singapore.
3️⃣ Comment and tell us: What’s one piece of advice you’d give to a new mum?

⭐️ Bonus entry: Tag a fellow mum or mum-to-be who you’d love to share this giveaway with for an additional chance to win.

And that’s it!

Giveaway closes 31 August 2026, 11:59PM SGT. One lucky winner will be selected at random and contacted via DM from I’M IN XX!

Good luck! 🩷

Xx,

21/08/2026

We could tell you what we think… but we thought we’d let the mums do the talking. 🙂‍↕️

At our I’M IN My Motherhood Era Preview Event, we chatted with our community about the realities of motherhood, their nursing bra struggles, and their first impressions of our new LeakLock Nursing Wireless Bra.

Hearing their thoughts reminded us exactly why we created this collection in the first place. 🫶

Made with mums, for motherhood’s real moments. 🩷

Our Nursing Collection is now available online at iminxx.com, and lands in all Singapore stores tomorrow.

Xx,

20/08/2026

Still not over this day! 🩷

A little look back at the I’M IN My Motherhood Era Preview Event — an afternoon filled with honest conversations, new experiences, plenty of laughs, and getting to meet so many of you in person.

From discovering our 1st-ever Nursing Collection and hearing real conversations around motherhood and early parenting, to exploring our brand booths, activities and all the little moments in between — this was such a special milestone for us. ✨

A huge thank you to our speakers, brand partners, sponsors and vendors who helped bring the day to life, and most of all, to every one of you who joined us and celebrated with us. 🫶

And while the event may be over, our Nursing Collection journey is only just beginning. 🩷

Our 1st-ever Nursing Collection is now live on iminxx.com, and will be available in all Singapore stores from 22 August.

Here’s to more moments like these! 🥰

Xx,

19/08/2026

There’s no one type of mum — she could be an entrepreneur, an engineer, a designer, a chef, a creator — or anything she chooses to be. Mum is one of the many things that makes her, her. 🩷

And today, something we’ve spent almost two years creating for her is finally here! Our 1st-ever Nursing Collection is NOW LIVE on iminxx.com! 🥳🩷

Meet the:
🩷 LeakLock Nursing Wireless Bra — leak protection, easier nursing & wireless comfort
🩷 SoftFlex Cotton Cheekies — adaptive comfort for changing bodies
🩷 Max-Sculptor Hourglass Waist Trainer — structured support, compression & shaping

Not nursing? We’ve got you too! 🥰
Our bestselling air-ee Thin Straps Seamless Bra and Hey Period! Overnight Seamless Mid-Rise Chekie are also everyday favourites for postpartum and beyond.

And to celebrate the launch:
✨ Buy any 1 Nursing Collection item → ENJOY 10% OFF
✨ Buy any 3 Nursing Collection items → ENJOY 15% OFF

🍼 Plus, receive a FREE Peachy Bum Diaper Sample with every order containing at least 1 Nursing Collection item, while stocks last.

No code required — perks apply automatically at cart. 🛒

Shop now at iminxx.com. 🌐

Xx,

Almost two years in the making, and now it’s almost yours. 🩷Meet our 1st-ever Nursing Collection — three new essentials ...
18/08/2026

Almost two years in the making, and now it’s almost yours. 🩷

Meet our 1st-ever Nursing Collection — three new essentials thoughtfully designed around real motherhood:

🩷 LeakLock Nursing Wireless Bra — leak protection, easier nursing & wireless comfort
🩷 SoftFlex Cotton Cheekies — adaptive comfort for changing bodies
🩷 Max-Sculptor Hourglass Waist Trainer — structured support, compression & shaping

And to celebrate the launch:

✨ Buy any 1 Nursing Collection item → 10% OFF
✨ Buy any 3 Nursing Collection items → 15% OFF

🍼 Plus, receive a FREE Peachy Bum Diaper Sample with every order containing at least 1 Nursing Collection item, while stocks last.

No code required — perks apply automatically at cart. 🛒

Launching online 19 August, 8PM SGT at iminxx.com and in all Singapore stores on 22 August. 🩷

Save this guide for launch day! 🔖

Xx,

18/08/2026

Behind the scenes of our Nursing Collection shoot, we sat down with EMILY TAN 🌸🌈💛 to talk about motherhood — the joy, the lessons and the little moments that make it all worthwhile.

It’s these real experiences that sit at the heart of our first-ever Nursing Collection. 🩷

From LeakLock Protection for unexpected leaks to our EasyLock Magnetic Closure, wireless comfort and thoughtful details designed to adapt with changing bodies, every feature of the LeakLock Nursing Wireless Bra was created with mums in mind.

A collection for real motherhood, inspired by the women living it. 🩷

Launching online at iminxx.com on 19 August, 8PM SGT, and in all Singapore stores on 22 August.

Xx,

One more sleep! Tomorrow’s the day — I’M IN My Motherhood Era is finally here! 🩷Before you join us, we’ve put together e...
15/08/2026

One more sleep! Tomorrow’s the day — I’M IN My Motherhood Era is finally here! 🩷

Before you join us, we’ve put together everything you need to know for the day — from getting here and what’s happening, to the exclusive offers, goodie bags and prizes waiting for you. 👀

Swipe through, save this post for tomorrow, and don’t forget to arrive on time! 🫶

📅 16 August 2026
⏰ 11AM
📍 Vida Lounge, VidaCity Level 3, Singapore 519422

We’ve been working hard behind the scenes to bring this afternoon to life, and we can’t wait to finally welcome you. See you tomorrow! 🩷

Xx,

14/08/2026

From an idea on paper to the nursing bra we’ve spent almost two years bringing to life. 🥹🩷

Every stitch, layer and little detail of our LeakLock Nursing Wireless Bra has been thoughtfully considered — inspired by our founder’s own motherhood journey and the real experiences shared by our community of mums.

From our 4-layer LeakLock Protection to our EasyLock Magnetic Closure, custom cotton blend and wireless construction, this is a little look at what goes into making the nursing bra we wish every mum had. 🫶

And in just 2 days, some of you will finally get to experience it for yourself at the I’M IN My Motherhood Era Event!

We can’t wait to show you what we’ve been working on. 🩷

Xx,

Have you met our LeakLock Nursing Wireless Bra? Thoughtfully designed to bring together leak protection, easy nursing ac...
13/08/2026

Have you met our LeakLock Nursing Wireless Bra? Thoughtfully designed to bring together leak protection, easy nursing access and wireless comfort in one bra! 🩷

And because what sits closest to your skin matters, we developed our own soft, stretchy 84% Cotton, 16% Spandex blend, safety-tested to GB 18401-2010 Class B textile safety standards.

Our fabric is also tested for:

✔ No formaldehyde
✔ No azo dyes
✔ Skin-friendly pH
✔ Odour-free
✔ Excellent colour fastness against sweat & saliva

From the fabric against your skin to the thoughtful details designed around feeding, every element was created with motherhood’s closest moments in mind. 🫂

Just 3 days to go! ⏰

🩷 16 AUG — Exclusive prelaunch at I’M IN My Motherhood Era

🌐 19 AUG — Launching online

🛍️ 22 AUG — Available in all Singapore stores

Xx,

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