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Fashion advocates we aspire to be - constantly on top of the latest trends, we create our own when we feel the need to break from the norm all for the cause of better dressed men. It all started 6 years ago when we got tired of limited ill-fitting cargo pants and cookie-cutter menswear inspired by celebrities and random street “style” that did no good but kept the Fashion Police hot on the he
els of Singaporean men; for all the wrong reasons. Putting careers on hold, the founders of brainchild - “Ninos Felices” (which means ‘Happy Boys’ in spanish) embarked on a journey to source for trend right menswear that caters to and accentuates the Asian physique without sacrificing comfort. We have come a long way from our humble beginning of having just a tiny men‘s corner in a ladies’ store; now replaced by two stores at Haji Lane, Singapore‘s most eclectic shopping scene and a third store at The Cathay. Aside from exclusive house designs which we release every quarterly, we hand-pick items from designers all over Asia to bring you sleek, stylish, daring, timeless and contemporary menswear designed to last. It is our belief that opportunities will present themselves to you if you are well-groomed. That belief has kept us going; curating exclusive timeless styles with the best qualities so that it becomes a part of you, every step of the way. Our pride is in dedicating our love for fashion solely for men and those who know, and love the best.
