theCollectivePrinciples is a fashion brand that favours style and responsibility over trends and production using high aesthetic values and intelligence to achieve quality design. It is a part of theCollective platform, that consists of overly creative people who use high aesthetic values and intelligence to achieve quality design. theCollectivePrinciples (tCp) is a conceptual fashion brand headed
by the platform theCollective that consists of overly creative people who use high value aesthetics and intelligence to achieve quality design. tCp favours style and responsibility over trends and production. It produces only one capsule collection a year composed of single pieces that serve as an accent to your personal style. Pieces are designed in such a way, so that they merge beautifully with your everyday look, asking you to buy less and use more. It believes in essentialism, making minimalist-like design pieces that are an exclusive solution to a given purpose of usability, and its pieces only come in limited editions of 5 pieces to preserve originality and freshness. tCp is introducing Evolutionary Design. Each year a theme is chosen that pervades the whole collection. Every designed piece undergoes a small mutation, after the first 5 pieces are sold. Its mutated version is then introduced. This way tCp keeps production on a necessary level, producing no waste and keeping production local. tCp stands for individual expression through styling, responsibility and necessity. Be smart, buy less and use more, so we can grow in number of active users and not in production.
