08/11/2023
Thanks for being patient with me and sorry for skipping a few Wednesdays, but I am back with new wisdom. 😺💭
Paul Rand, particularly known for his iconic corporate logo designs, such as those for IBM, abc or UPS, also holds a bunch of iconic design quotes based on his deep knowledgeable thoughts on design theory. 📖
For example he stated in 1970:
“The designer does not, as a rule, begin with some preconceived idea. Rather the idea is … the result of careful study and observation, and the design is the product of that idea. In order, therefore, to achieve an effective solution to the problem the designer must necessarily go through some sort of mental process. Consciously or not, he (hic) analyzes, interprets, formulates. He is aware of the scientific and technological developments in his own and kindred fields. He improvises, invents, or discovers new techniques and combinations. He coordinates and integrates his material so that he may restate his problem in terms of ideas, signs, symbols, pictures. He unifies, simplifies, and eliminates superfluities. He symbolizes—abstracts from his material by association and analogy. … He draws upon instinct and intuition. He considers the spectator, his feelings and predilections.”
